Digital Marketing Assistant – Birmingham City Centre

Are you passionate about digital marketing and looking to progress your career and supplement your skill-set with a range of modern online marketing and SEO techniques?

Working for our sister Company, Soar Enterprises Online Limited, as a Digital Marketing Assistant, you will support the Marketing Manager with a broad range of both online and offline marketing across the clients businesses.

The ideal candidate will have a passion for, and a strong foundation in, online marketing, combined with a creative flair and solid analytical thinking.

This role requires strong collaboration with sales teams, graphic designers and SEO consultants.

As a Digital Marketing Assistant you will be involved in the following:

  • Supporting the Marketing Manager with the full marketing mix
  • Helping to manage marketing campaigns
  • Produce copy/ content for clients’ websites
  • Managing social media accounts
  • Helping to produce informational brochures – both online & offline
  • Liaising across departments and working closely with sales and management

Key Responsibilities:

  • An analytical understanding of brands and readers to ensure all elements within your scope resonate with our core target market
  • Planning and delivery of subscriptions marketing social media strategy: working alongside the Managers to plan the organic and paid strategies to relevant audiences across Facebook, Twitter and LinkedIn. Collaborating closely with team members to create website and social content
  • Management of the marketing offers on websites: Keeping websites up-to-date with relevant and consistent offers. Leading conversion rate optimisation strategies, including analysis of landing page and conversion effectiveness, while providing feedback and progress updates to the business
  • Assist with e-mail campaigns by providing interesting and up to date content concentrating on delivery, open rates, click through rates and lead generation
  • Copy write campaign and core brand content for the website, social channels, and e-mail briefs: ensuring content delivers against key messages and is in brand tone of voice
  • Input into wider campaign design and planning – Attend meetings with the current marketing team and in-house designers and bring your ideas on how to amplify across all digital touch points
  • Competitive tracking: Identifying what our competitors are delivering across their online channels and recommending what elements to replicate
  • Performance reporting and insight: Reporting the digital marketing performance on a weekly basis
  • Input into wider campaigns and strategies across our group of  businesses, including events marketing and client partnerships

Ideal candidate

As a Digital Marketing Assistant you will have the following:

  • A Marketing or Digital Marketing Degree or similar qualification in Marketing
  • Experience within marketing, PR, digital, web or communications role is preferred
  • You must have strong copy-writing skills, have a keen eye for detail and understand the concepts of digital marketing
  • You would have ideally managed social media accounts – Facebook, twitter, LinkedIn etc.
  • Previously worked within an organisation where you have worked with people at all levels
  • Demonstrate success in online marketing via study, work experience or previous roles
  • A natural passion for, and hunger to stay at the cutting-edge of, online marketing
  • A motivated self-starter who can work autonomously but solicit help and feedback when needed
  • Creative flair and eye for detail
  • Excellent copywriting and communication skills
  • Ability to work collaboratively across different teams
  • Able to think strategically and commercially analyse the impact of digital marketing activity

This is a great opportunity for a graduate looking to take the next step in their career, with lots of opportunities to become a multi-faceted digital marketer and develop your skills in both B2C and B2B fields.

Check out all of our job vacancies for Eventmasters.

Contact us now for further information via phone on 0121 233 6500 or email us at sfoster@eventmasters.co.uk

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