A Win For Corporate Hospitality As Stadium Crowds Could Return In October

Light at the end of the tunnel finally came into view today for the sporting and corporate hospitality industry. Prime Minister, Boris Johnson announced that crowds could return to sports stadiums from 1st October as the UK gradually eases its way out of lockdown.

The news also provides great delight to spectators who have been unable to cheer from the stands since March due to Covid-19.

With games currently being played behind closed doors, teams will undoubtedly welcome the return of a lively atmosphere, complete with cheering fans.

How will the return to stadiums work?

Johnson confirmed that the return to stadiums in October would be subject to a series of successful pilot events which are due to begin on 1st August.

The pilot events will involve a limited number of spectators permitted to enter stadiums with social distancing rules observed. These events will reportedly include the County Championship cricket match between Surrey and Middlesex at The Oval on 26th July, Glorious Goodwood between 28th July and 1st August and the World Snooker Championship at the Crucible on 31st July.

“We will pilot larger gatherings in venues such as sports stadia with a view to a wider reopening in the autumn,” Johnson said. “All of these measures, for 1st August, should be done in a Covid-secure way.”

What safety guidelines will be put in place for the return to stadiums?

Attending stadiums will undoubtedly be a different experience post lockdown. Capacities will likely have to be restricted to ensure that social distancing rules can be followed. Until the current guidelines have been eased, the one-meter distance rule will still apply.

There is likely to be staggered entry times to prevent queues from forming at turnstiles as well as the completion of health questionnaires and temperature checks upon arrival.

Fans will also be discouraged from travelling to stadiums via public transport to prevent enclosed crowded spaces.

What does the news mean for the corporate hospitality industry?

So many businesses have been heavily impacted by the effects of Covid-19, particularly the corporate hospitality industry. This news provides a much-needed morale boost for many companies and is a significant step towards getting back on track and welcoming clients back to their favourite events.

During lockdown, Eventmasters have been extremely grateful for the government’s support, taking advantage of the furlough scheme. The scheme has meant that we have not had to make any redundancies as we look to review the progress of the business in the new year.

Additionally, we are incredibly thankful to our clients, many of whom have transferred their bookings to 2021. We are very much appreciative of their loyalty and continued support to the business.

What will corporate hospitality look like in 2021?

Organisations are continuously having to review their health and safety procedures to be compliant with government guidelines. This guidance will undoubtedly affect the way that events are conducted going forward.

Events are expected to proceed with reduced capacities and staggered entry times to prevent over-crowdedness.

The one-meter distance rule currently still applies and it’s expected that spectators will need to keep a reasonable distance for the foreseeable future.

While the return to sporting events will be a very different experience post-Covid-19, Johnson’s announcement is a massive step forward for both the sporting and hospitality industry.

After a long time apart, we look forward to welcoming you at the likes of The Cheltenham Festival, Royal Ascot and major Premier League fixtures very soon.

Following reduced capacities, make sure you give us a call on 0121 233 6500 to secure your place at your favourite event. We wouldn’t want you to miss out!

Thinking of attending an event in 2021? Let us know!