Highlighting Our Own – National Apprenticeship Week 2020

Read what our Lead Designer has to say about the apprenticeship scheme, which is how he began his career at Eventmasters!

Eventmasters Foundation: Charity Work In 2019

First set up in 2018 to formalise a long line of charity work, the Eventmasters Foundation has proudly supported a wide range of charities both locally and nationwide. Previous partners include the likes of Help For Heroes, Macmillan Cancer Support, Acorns Children’s Hospice and the London Fire Brigade. Each year there’s a rigorous selection process including extensive research which sees a minimum of three charities chosen for continued support and partnership over a 12 month period. In 2018 we were thrilled to support Scotty’s Little Soldiers, Queen Elizabeth Hospital and Love Brum. Our partnership with Scotty’s Little Soldiers has too continued into 2019 and we look forward to working with them throughout the year.

Although not an official partner for 2019 we still remain a patron of the Birmingham based charity Love Brum. As we are too based in Birmingham we have thoroughly enjoyed supporting a charity right on our doorstep. We would love to share with you the work that they do & share some of the impact the great charity has had on the Birmingham area.

About Love Brum

The registered charity has a main focus on supporting “hidden gem” projects throughout Birmingham. With particular focus on those that encourage volunteer work and result in positive outcomes for the community. The aim is to support causes throughout the city that don’t have accessibility to the platform they need to reach audiences and make a real difference. These are referred to by the charity as “hard to reach projects”. The selected causes are given a platform to help them grow, nourish and make a wider impact than what could be achieved unsupported.
Members of the charity are asked each month to vote for a cause they think will benefit most from funding. Previous causes have focussed on youth employment, supporting those with learning difficulties and tackling elderly isolation. This is great exposure for the work of the smaller charities or volunteer led groups allowing them to reach a wider audience in and around Birmingham.

Love Brum Animals Month

This month is Animals Month at Love Brum where three proposed causes will focus on the welfare and rehabilitation of animals. We are proud sponsors of this month and are loving working with the team on this to help animal based charities throughout Birmingham. So far two causes have been highlighted by Love Brum with the third one coming soon.
The first proposed project comes from Birmingham Dogs Home. A fantastic charity run service located in Solihull in Greater Birmingham that help rescue and rehabilitate stray and abandoned dogs throughout the city. First established in 1892 they have sustained a presence in Birmingham worthy of praise. Their proposed project requires funding of £2000 which will be used to purchase an ultrasound scanner to help with quicker detection of illnesses in dogs.

The second project comes from the Wythall based Fur and Feathers Animal Sanctuary. The not for profit charity provides “rescue spaces” for a wide range of animals including horses, pigs, cats and chickens to name a few. The volunteer team work to rehabilitate and nurture the animals before finding them a happy home. Relying solely on donations the charity will benefit hugely from extra funding from Love Brum. The £2,000 project will be put towards the installation of a fresh water supply and replacement of equipment and pens which had to be destroyed following a previous outbreak of Parvovirus.

As we mentioned there will be a third cause which Love Brum members can vote for which too focuses on the support and nurturing of animals. We look forward to seeing the outcome of the projects and seeing which charity will be rewarded with extra funding.

2019 Charity Partners

Alongside such patron work the Eventmasters Foundation will be closely supporting three charities throughout 2019 through our official partnership programmes. Our 2019 charity partners are Prostate Cancer UK, Birmingham Children’s Hospital and again Scotty’s Little Soldiers. We aim to support the charities through a wide range of activities. Our sister company Silent Auction Events supports fundraising for our chosen charities throughout the year through silent auctions at a range of events. A silent auction was previously held at the Curry King Of Birmingham in November 2018 hosted by Love Brum. All money raised from the auctioning of VIP experiences and signed memorabilia went to Love Brum. With a final presentation and auction at the end of the year at the Annual Midlands Sportsmans Luncheon.

We look forward to working with our chosen charities in a variety of different ways throughout the year. We offer much more than just funding support. We help with exposure and awareness for our chosen charities helping them to reach wider audiences, our longstanding position in corporate hospitality allows us to connect charities with our large network of business professionals and corporates which can too help grow the awareness of the charity.

Let us tell you a little more about our 2019 charity partners.

Scotty’s Little Soldiers

Back for a second year we are thrilled The Foundation will be working alongside Scotty’s Little Soldiers again. First established in 2010 the charity proudly supports children that have lost parents who have passed away whilst serving in the armed forces. This is a fantastic charity that recognises the support needed for the family members affected by such events. Their support is separated into three different parts and referred to as “smiles, support and strides”.

The Smiles initiative supports those affected with outings and special gifts which as the name suggests hopes to make the children smile again. The Support programmes go a little further than this and help those families affected with family counselling and other support initiatives. The final stage of the support offered referred to as Strides offers grants and assistance with education and youth development. All three initiatives are fantastic ways to help those affected by the loss of a family member and work towards a light at the end of the tunnel.

Throughout 2019 we will be acting as a “Business Hero” for the charity. This initiative was first introduced to allow businesses and local companies help make a real difference through a wide range of activities including networking and fundraising events and social media activity.

Prostate Cancer UK

A new addition to our charity partners is Prostate Cancer UK. The Foundation is pleased to be supporting this fantastic charity whose main goal is to stop men dying from cancer. More than 40,000 men are diagnosed with Prostate Cancer each year which is a staggering amount. Their work involves researching radical improvements in diagnosis, treatment and prevention. They too want to bring more awareness to this cancer type and help support men affected by the illness.

Throughout 2019 we will be working on developing awareness of the charity and the illness that affects so many men year on year through a wide range of activities.

Birmingham Children’s Hospital

We are thrilled The Foundation will be working with Birmingham Children’s Hospital throughout 2019. This fantastic hospital is devoted to helping sick children and teenagers and saving many lives on a daily basis. In 2017 the hospital was rated “Outstanding” by the Care Quality Commission and are world leaders in some of the most advanced treatments and research developments. The hospital has cared for children with illnesses for well over 150 years, a staggering amount! The hospital is a statement piece of the Birmingham community and NHS service. We feel very fortunate to have access to such a fantastic hospital and services.

Their mission is to raise the necessary funds which will help make a significant difference to all who use the hospital’s services. They constantly strive to work towards supporting families and patients and with the support of The Foundation we hope we can help get them closer to reaching their aims.

Overall, the work of Eventmasters Foundation aims to have a lasting positive impact on the wider society and all those impacted by the work of the charities we support. We can’t wait to see what 2019 brings and what great things we can all do to help support local charities. Be sure to keep up with our Animals Month project with Love Brum throughout February and keep an eye out on our dedicated Eventmasters Foundation page for upcoming events.

Charity scores the winner at our England Live Screening Event

It won’t only be England strikers grabbing the headlines this summer. Charity will also be netting a winner on Thursday 28th June, thanks to our charitable live screening of England’s group stage match against Belgium.

Held in the Holiday Inn Birmingham City Centre on Smallbrook Queensway, the soon to be sold out event looks set to provide a spectacular blend of entertainment, sport and fundraising. With a live performance from celebrity football impressionist, Darren Farley, alongside entertainment hosted by Sky Sports presenter, Gary Newbon, and Guest of Honour, Peter Shilton OBE, there will certainly be much for guests to enjoy.

 The Entertainment

Famous for his hilarious impressions of football icons including Steven Gerrard, Harry Kane and Wayne Rooney, Darren Farley is a much-loved figure in the world of football, and we can’t wait to see him perform live.

He will be joined by sporting icons including England’s most capped player Peter Shilton OBE, Aston Villa’s European Cup winning goal scorer Peter Withe and Premier League referee Andre Marriner. Alongside host Gary Newbon, with many years of experience between them, this impressive roster will be providing analysis to ensure guests get the most out of the evening.

The Match

A crucial game in England’s World Cup campaign, this will be England’s final game in the group stages, and it is looking to be their toughest. The final overall game of the group, the match will hopefully see both teams at two wins apiece, making this an exciting nail-biter of a match to decide who had an easier route to the final. Whatever the result, the event will be backing our boys with an unabashedly patriotic atmosphere to the whole evening.

The Nominated Charities

The Eventmasters Foundation will be raising money for a number of charities throughout the course of the evening, with the help of our sister company, the Silent Auction Events Company. The nominated charities are;


LoveBrum is located in the heart of Birmingham and supports under-publicised initiatives across the region, designed to help provide meaningful change to citizens through financial support and fundraising efforts. Recently, LoveBrum has supported Birmingham Blaze FC, a initiative to provide a safe welcoming environment to LGBT youth looking to play football, as well as Stepping Stones Global, a charity that provides support to adults suffering from mental health issues, and the Birmingham Museums Trust.

Scotty’s Little Soldiers

Scotty’s Little Soldiers provides support to the children of fallen service personnel, providing support through holiday breaks and gifts at difficult times of the year, as well as providing counselling and support to struggling families.

Queen Elizabeth Hospital Birmingham Charity

The QEHB charity supports patients, families and staff at their hospitals by providing ‘added extras’ that are over and above that which is provided by the NHS.

This can be any number of things, from cutting edge radiation treatment and research grants, to long term initiatives like bereavement support for military families, to small things like toys for young patients. The Charity needs your help because these things are simply not available through the NHS; this exemplary care and cutting edge technology relies on donations and fundraising events like our silent auction to continue providing support to patients in Birmingham.

The charity holds a special place in the heart of Eventmasters CEO, Denise Sheasby, who was a former sister at the hospital. 

Silent Auction in Full Swing Ahead of GBCC Awards Evening

The Silent Auction is live online NOW! Click HERE to view the splendid array of luxury items and experiences up for auction.

Excitement continues to build this week ahead of The Greater Birmingham Chambers of Commerce (GBCC) Annual Dinner and Awards Evening taking place this Thursday 19th April. The event, which is recognised as one of the most prestigious awards evenings within the region, will be held at the ICC, Birmingham.

It will include a Silent Auction fundraising activity in aid of Acorn’s Children’s Hospice, the 2018 nominated charity of GBCC President Paul Kehoe CBE.  2018 marks a major milestone for the Midlands charity who have been providing vital care for life limited and life threatened children, combined with support for their families for 30 years.

The sell-out event will attract over 1,200 guests from businesses across the Greater Birmingham area.  Proceedings get underway with a networking drinks reception at 6pm before handing over to this year’s host, acclaimed actor, Stephen Mangan.

The fundraising silent auction is to be staged by The Silent Auction Events Company which is a sister company to hospitality specialists, Eventmasters, both of whom are Birmingham-based.

Staged throughout the course of the evening, the auction boasts an impressive array of luxury items, signed memorabilia and hospitality experiences. Eventmasters will provide options for a number of enticing sports & concert hospitality packages from its extensive inventory.

If you would like to partake in the silent auction event, even if you are not attending the awards dinner, you now have the option to bid online for the first time in advance.  All online bids will be taken into consideration as part of the overall bidding process on the evening.

A full auction list can be found on the Silent Auction Events Company website here.

If your bid is successful you will be notified on Friday 20th April. The auction will close during the awards evening of Thursday 19th April at approximately 10pm.

Summer Events & Hospitality – Our Top Picks

Whether you are looking to entertain important guests or simply enjoy a day out with friends & family – Summer time is highlight of the sporting calendar. So many events take place between June & August that it’s simply impossible to keep track of them all.

Below we have picked out or top summer events with details of dates, times, packages and much more.

The Royal Meeting – Ascot Racecourse

Where better to start than Royal Ascot… an event fit for the queen! Ascot racecourse is one of the world’s finest horse racing venues and has hosted the world renowned Royal Meeting since 1711. In 2017 the Royal Ascot will once again attract some of the world’s finest horses for five days of glorious racing action

Dates: Tuesday 20th – Saturday 24th June 2017
Prices from: £339.00 + VAT per person
More details here.

The Henley Royal Regatta

If you are looking to entertain your important clients and guests at one of the highlight events of the British Summer sporting calendar, look no further than our Henley Regatta hospitality packages. Held on the banks of the River Thames since 1839, the Henley Royal Regatta offers a fantastic sporting spectacle as the backdrop to a beautiful setting for entertaining your important clients and guests. Quintessentially British, Henley Regatta hospitality packages allow you to enjoy this superb event in true pageantry and VIP style.

Dates: Wednesday 28th June – Sunday 2nd July 2017
Prices from: £245.00 + VAT per person
More details here.

The Wimbledon Championships

The Wimbledon Champions is quite simply the most prestigious tennis tournament in the world. The Championships take place at SW19 over a two week period in July. For Tennis fans and players, this is the highlight of the year. Centre Court Debentures are one of the most sought after tickets in the world – only the lucky few get to attend!

Dates: Monday 3rd – Sunday 16th July 2017
Prices from: £345.00 + VAT per person
More details here.

The York Ebor Festival

York Ebor features the oldest, richest, fastest and most famous races and as such demands hospitality of the finest quality. There is always an extra special atmosphere during Ebor, attracting large crowds of enthusiasts and new faces alike. We are delighted to offer you the very best hospitality suite available at York, the Dante Suite, which offers stunning views of the Knavesmire, the crowds and, of course, the racing action.

Dates: Wednesday 23rd – Saturday 26th August 2017
Prices from: £239.00 + VAT per person
More details here.

Eventmasters can offer official packages at all of the major sporting events across the UK. If you would like any more information please call us on 0121 233 6500.


Birmingham City Football Club Awards Dinner Review

Eventmasters was delighted to sponsor the Players’ Player award at the prestigious Birmingham City Football Club Awards Dinner held at ICC Birmingham on Sunday 30 April 2017.

Everyone was in great spirits to look back on an eventful 2016/2017 Sky Bet Championship Season particularly following the 2-0 win over Huddersfield on the previous day. Still work to be done this Sunday!

The sold out annual event was hosted by local celebrity Tom Ross and included entertainment from the superb Mica Paris, local band Versheiden combined with three-course fine dining and a welcoming drinks reception.

Players’ Player – David Davis

With 42 appearances and a total of 4 goals this season David Davis deservedly picked up the award from our own Managing Director, Denise Sheasby.

Denise said

“I am so pleased for David as he has had a great season, his goal and celebration against Aston Villa at St Andrews also saw him pick up the Moment of the Season and Supporters Player of the Year awards!”

So overall a very good night for him.


Other award winners on the evening included:

Goal of the Season – Kerim Frei

Young Player of the Season Che Adams

Top Goalscorer Award – Lukas Jutkiewicz (12 Goals)

Foster’s Man of the Match Award – Che Adams

Captains Choice Award – Josh Dacres Cogley

Blues in Business Award – Voice Mobile

Supporter of the Season Award – Lewis Mitchell

Long Service Award – Rita Greenway

Special Achievement Award – John White

The evening also raised funds and awareness for The Lily Mae Foundation, a really well worth while organisation which provides much needed support for parents and families who have sadly lost a baby to stillbirth or neonatal death.




Eventmasters To Sponsor Players’ Player of the Season At Birmingham City Awards Dinner

Eventmasters are delighted to confirm our sponsorship of the one of the biggest awards at the Birmingham City Player Awards Dinner at the ICC Birmingham on Sunday 30 April 2017.

On what is sure to be a fantastic evening, we will be sponsoring the prestigious Players Player of the Season Award, always one of the most popular accolades of the evening. We can’t wait to see who will be picking up the award in 2017 with so many potential winners.

This annual event will provide a fantastic evening of entertainment as members of the first-team squad and management come together with supporters to celebrate the 2016/17 Sky Bet Championship Season.

Eventmasters, based in St Pauls Square in the heart of the city, boast a wide-range of West Midlands football fans in the office – with Birmingham City well supported by several members of the team.

Managing Director, Denise Sheasby is an adopted Birmingham City supporter, as she began to follow the club when moving to the Midlands, after growing up a Sheffield Wednesday fan.

Denise Sheasby said: “We are so pleased to be sponsoring one of the best awards at the Birmingham City Players Awards Evening – The Players Player of the Year Award.

“It is going to be a fantastic evening and one which we are really looking forward to. To be associated with one of the biggest clubs in the West Midlands is fantastic and we can’t wait to be at the ICC at the end of the month. ”

Full List of Awards & Sponsors:

Supporters’ Player of the Season sponsored by 888 sport
Young Player of the Season sponsored by Bluecon
Goal of the Season sponsored by Birmingham International Coaches
Blues in Business sponsored by Eze Group
Captain’s Choice sponsored by MKG
Top Goalscorer sponsored by Swallow Drinks Limited
Supporter of the Season sponsored by Eze Talk
Moment of the Season sponsored by JS Spooner
Players’ Player of the Season sponsored by Eventmasters

Eventmasters Confirm Expo 2017 Winner

The Greater Birmingham Chambers of Commerce Spring Expo 2017 held on Friday at the Birmingham Conference and Events Centre was a huge success.

Over 80 companies used the event to showcase their products and services and with 100’s of delegates in attendance it was a great opportunity for Eventmasters and our sister company Soar Online to network with businesses from the West Midlands region and beyond.

Denise Sheasby Director of both Eventmasters and Soar Online said: “The expo gave us the opportunity to network with some great businesses from the Midlands. It was our first year at the event and we really enjoyed it. We will be back next year!”

Thank you to everyone that took time to visit our stand during the day.

Eventmasters and Soar Online are delighted to confirm that the business card draw was won by Cerise Carroll (Costco Wholesale) very many congratulations.

Our thanks go to Paul Faulkner, Chief Executive of GBCC, for making the draw yesterday afternoon at the Chamber offices.

We look forward to seeing Cerise again next Thursday when she will enjoy two full hospitality places within our superb Venue facility at the Cheltenham National Hunt Festival 2017 – the four day Olympics of jump racing gets underway in less than a week on Tuesday 14th March.

For further details on the Cheltenham Festival 2019 please follow the link.