Charities Benefit From Eventmasters Sporting Endeavour

Prostate Cancer UK, Scotty’s Little Soldiers and the Birmingham Children’s Hospital benefited at Eventmasters annual fundraising push – the Midlands Sportsman’s Luncheon.

Eventmasters Charitable Foundation raise funds for The Geoff Horsfield Foundation and Birmingham and Solihull Women’s Aid

Geoff Horsfield Foundation and Birmingham and Solihull Women’s Aid - Cheque Presentation

At Birmingham City Football Club’s Player Awards, held at the ICC on Monday 6th May 2019, Eventmasters supported and raised funds for two chosen charities at the event for the 3rd year running. These charities were The Geoff Horsfield Foundation and Birmingham and Solihull Women’s Aid. A grand total of £1,500 was raised at the Player Awards evening and we were thrilled to present a cheque to the chosen charities, which will have the funds split between them.

The funds were secured through the kind support of the BCFC Members & guests whom we would like to thank dearly. Eventmasters is one of the UK’s leading and longest serving providers of corporate hospitality, with over 30 years of experience and we also make a number of charitable hospitality experiences available through our sister company, Silent Auction Events. Through the Eventmasters Foundation, our fundraising efforts aim to raise awareness and make long lasting positive change to all those impacted by the work of the charities we support.

The Geoff Horsfield Foundation, which was founded in 2016, aims to provide a measurable service with a sustainable impact on homelessness, vulnerability and its effect on the local community. The Foundation prides itself on providing quality, safe and secure housing accommodation for vulnerable adults who have fallen through the current support network.

Birmingham and Solihull Women’s Aid put women and children at the centre, by offering support to women and children affected by domestic violence, rape, sexual assault, FGM, and forced marriage. They challenge inequality and abuse that stem from a woman’s position in wider society and work closely with the police and housing agencies to ensure that women and children have the best outcomes.

Both are causes that make a hugely positive impact on many people’s lives.

Geoff Horsfield, Founder of The Geoff Horsfield Foundation said: “Great thank you to Eventmasters and BCFC for raising the monies as well as awareness for the Geoff Horsfield Foundation.”

Maureen Connolly, Birmingham and Solihull Women’s Aid stated: “Our partnership with BCFC Women’s Team has been an absolute pleasure and many of the team members have been fantastic at meeting with women and children in our services, playing footy in the refuge garden with the children, helping out at the charity shops and fundraising at their games. We were delighted to be one of the recipients from the Annual BCFC fundraiser and to receive £750 that makes a fantastic contribution to our services for women and children affected by domestic abuse. We look forwards to working together over the next year.”

We are privileged to have been able to support two incredible causes and only look forward to continuing and growing these efforts in the future.

Denise Sheasby, Managing Director of Eventmasters said: “Our third year of fund raising at the BCFC Awards, and the best one yet! Great thank you to all the Blues fans and their Support. KRO.”

Should you require any information about our hospitality experiences, the Silent Auction Events Company or the Eventmasters Foundation please do not hesitate to contact us directly at our Head Office in St Paul’s Square, Birmingham on 0121 233 6500 or

Eventmasters support Prostate Cancer UK at the GBCC Awards Evening

Eventmasters support Prostate Cancer UK at the GBCC Awards Evening

Eventmasters were delighted to present Prostate Cancer UK with a payment of £3,000 contributing to funds raised at the Greater Birmingham Chambers of Commerce (GBCC) annual awards dinner held at the ICC in Birmingham.

The funds were secured through the kind support of the GBCC Members & Guests who readily bid on lots within the Silent Auction staged by our sister company; Eventmasters make a number of hospitality experiences available through the Silent Auction Events Company, who manage every aspect of the auction at no cost to the organiser. These efforts not only help raise money but also help raise awareness of the charity and the incredible causes that they represent.

Tracey Pritchard, Executive Director of Engagement at Prostate Cancer UK, said: “Prostate Cancer UK is so grateful for the opportunity to join forces with the Greater Birmingham Chamber of Commerce and Eventmasters to raise funds and awareness of a disease which kills one man every 45 minutes across this crucial business community.”

Prostate Cancer UK provide funding and support in the fight against prostate cancer; funding pioneering research and tirelessly campaigning to raise political and public awareness of the disease. We were very pleased to be part of the fundraising activity for Prostate Cancer UK, the nominated charity of Chamber President Saqib Bhatti.

Eventmasters through the Eventmasters Foundation, aim to create a lasting and positive impact on the wider society as well as those impacted by the work of the charities we support. The Eventmasters Foundation commits to donating a four-figure sum to each of its proposed charities every year; in 2019 the beneficiaries are Prostate Cancer UK, Scotty’s Little Soldiers, Birmingham Children’s Hospital and LoveBrum.

Eventmasters Managing Director, Denise Sheasby said: “Eventmasters and The Silent Auction Company were again delighted to be involved with the fundraising activities at the GBCC annual awards dinner, the guests in attendance really stepped up to support this very important charity, a charity that we are also supporting in 2019 through our Foundation.”

Should you require any information about our hospitality experiences, the Silent Auction Events Company or the Eventmasters Foundation please do not hesitate to contact us directly at our Head Office in St Paul’s Square, Birmingham on 0121 233 6500 or

Visit the Greater Birmingham Chambers of Commerce website to read their article on Eventmasters support of Prostate Cancer UK:

Find out more information about Prostate Cancer UK at:

Eventmasters choose Prostate Cancer UK as Charity of the Year

Prostate Cancer UK is the latest charity to be supported by the Eventmasters Foundation. The Foundation was formed last year to ‘formalise’ the efforts that the corporate hospitality specialist has been making for the last 30 years in supporting numerous good causes.

Eventmasters has committed to donating a minimum four figure sum to each of its four chosen charities from the proceeds of fund raising activities and silent auctions at its own events. These efforts then culminate every December at the annual Midlands Sportsman’s Luncheon where a cheque presentation is held.

Prostate Cancer UK benefits alongside LoveBrum, Scotty’s Little Soldiers and Birmingham Children’s Hospital.

Eventmasters Managing Director Denise Sheasby, a former nurse herself, said: “Prostate cancer is a dreadful disease and claims many lives that if diagnosed earlier could have been saved. We want to work with the charity not only to raise funds but also to help raise awareness.

“Prostate Cancer UK has also been selected by Greater Birmingham Chambers of Commerce as their charity of the year and, as Chamber partners and members, we were delighted to help raise funds at the Chambers’ Annual Dinner via our sister company,; a big thank you to all of the guests in attendance on the night that helped raise in excess of £3,000.00 from the Silent Auction”

Tracey Pritchard, Executive Director of Engagement at Prostate Cancer UK said: “We would like to thank the Eventmasters Foundation for choosing Prostate Cancer UK as their charity of the year and for recognising the vital support we need to stop prostate cancer being a killer. Prostate cancer is the biggest cancer killer in men, with one man dying every 45 minutes from the disease – a shocking statistic that cannot be ignored.

“The money raised by the Eventmasters Foundation will help us fund vital research to improve diagnosis, treatment and prevention of the disease as well as helping men and their families affected by prostate cancer. This support is invaluable and for this we are extremely grateful.”

Eventmasters, established in 1985, has become one of the UK’s leading official corporate hospitality specialists, providing experiences and VIP packages around top sporting and cultural events including the likes of Royal Ascot, Cheltenham, Premier League football, tennis tournaments and much else besides.

Find out more information about Prostate Cancer UK at:

Rugby and Royalty combine at leading Christmas sports event in Birmingham

Mike Tindall, Rugby World Cup winner and husband of the Queen’s grand-daughter Zara Phillips, is the guest of honour at this year’s Midlands Sportsman’s Luncheon on Wednesday 12 December.

It represents another coup for organisers Eventmasters, the Birmingham-based UK sports hospitality agency – last year Sam Warburton, captain of the British & Irish Lions, provided the inside track on the 2017 tour to New Zealand.

Midland's Sportsmans Luncheon Hospitality

Our annual Midlands Sportman’s Luncheon has played a pivotal role in raising funds for the Wooden Spoon charity

Tindall’s take on the current England side and their chances in the 2019 World Cup in Japan will be particularly fascinating.

And no doubt there will be plenty of anecdotes from England’s 2003 victory.

Master of ceremonies will be Tim Stimpson, another England international.

Since retiring, Tindall has continued his rugby commitment, back at the grass roots with amateur club Minchinhampton RFC, who compete in Gloucester 2 – the pitch is conveniently located next to Gatcombe Park where he and Zara reside. Tindall, who with Zara, has all sorts of charity commitments, will during the afternoon present cheques to representatives of LoveBrum, Scotty’s Little Soldiers and The Queen Elizabeth Hospital Birmingham charities who are the nominated benefactors of the Eventmasters Charitable Foundation. A series of fund raising activities have been carried out throughout the year. A silent auction will operate during the event.

Eventmasters managing director Denise Sheasby said:

“We are thrilled that Mike has accepted our invitation to be guest of honour.

“He is hugely admired across the rugby world and is sure to provide some amazing insights from his time in the top echelons of the game.

“Charity is close to my heart and Mike’s own fund-raising is particularly praise-worthy. I am delighted that he has agreed to represent the Foundation and make the cheque presentations to the three very worthy causes with whom we have worked.”

The 29th Midlands Sportsman’s Luncheon takes place at the Macdonald Burlington Hotel in Birmingham city centre and represents an ideal opportunity for a company Christmas party or to entertain rugby fans among important clients and stakeholders.

Tickets are £150 per person inclusive of VAT.

It includes a four course luncheon and entertainment from top comedian Austin Knight to complete what will be a superb afternoon.

A stellar career includes writing sketches and material for legendary performers such as Tommy Cooper and Les Dawson and he has also been in the stand-up game himself since the 1970s, fine tuning and adapting his hilarious routine to cover the topics of the day. He is an in-demand after dinner comedian and certain to be a hit at the 29th Annual Midland’s Sportsman’s Luncheon!

Midlands Sportsmans Luncheon - Austin Knight

Veteran comedian Austin Knight will be providing entertainment at the 29th Midlands Sportsmans Luncheon!

Mrs Sheasby added:

“We are expecting a big response from fans of the oval ball and indeed sports enthusiasts generally. This is definitely one where you will need to sign up early or risk missing out.”

Last year it attracted a sell-out audience of around 250 VIP guests.

Tindall played outside centre for Bath and Gloucester, captained England, and made 75 appearances for his country, scoring 74 points.

Other previous Guests of Honour include Phil Vickery, Simon Shaw, Jason Leonard, Will Greenwood, Ben Kay, Will Carling, Gavin Hastings, Ieuan Evans, Rob Andrew, Dean Richards, Jeremy Guscott, Jack Rowell, Sir Ian McGeechan, Paul Ackford, Martin Johnson, Gordon Brown, Willie John McBride, Fran Cotton, Sir Clive Woodward, Martin Bayfield, Fergus Slattery, John Bentley, Bill Beaumont, Austin Healey, and Jeff Probyn.

Prior to Eventmasters taking over the event, it was run for 20-plus years by Moseley stalwart, the late Greville Edwards.

Secure your tickets for the 29th Midlands Sportsmans Luncheon today!


Eventmasters, one of the UK’s leading corporate hospitality specialists are delighted to announce a 5th consecutive year as race day sponsors at Doncaster Racecourse.

They will sponsor the complete card at the important pre-Cheltenham National Hunt Festival meeting staged at the Yorkshire venue on Thursday 9th February 2017,

“We have a rich heritage with racecourses across the UK and are delighted to engage with Doncaster in a new and prosperous way this year,” said Denise Sheasby Managing Director of Eventmasters. “We are looking to further establish our successful relationship with the racecourse by including the iconic St Leger Festival in September within our hospitality inventory. Our continued sponsorship at Doncaster combined with our ongoing activities at Cheltenham, Chester Royal Ascot, Warwick and York show how important the sport of kings is to both us and our important clients”

Eventmasters race day sponsorship has previously enjoyed excellent support by owners who have used the date as part of a final preparation for the season showcase in Gloucestershire. Former Champion Hurdle winner Rock On Ruby, (Eventmasters Corporate Hospitality Novices’ Chase 2014) and Grade Two Dovecote Novice Hurdle winner Winter Escape ( Novices’ Hurdle (DIV I) 2016), entering the winner’s enclosure at races in recent seasons.

“Sponsorship is such an important aspect of our business strategy and having Eventmasters, a top corporate hospitality company, supporting racing in this way is absolutely fantastic and we look forward to working with them during the 2017 season,” said Rebecca Burton Commercial Manager Doncaster Racecourse. “One element of the sponsorship deal includes naming one of the fences for the remainder of the season which supports the strong association they have with both flat and jump racing across the UK.”

Eventmasters are also proud to own the Eventmasters Racing Syndicate which currently has both National Hunt and Flat horses in training with Ian Williams, Nicky Henderson and Stan Moore. Denise Sheasby has previously had horses in training with David Arbuthnot, Jamie Osborne and Nigel Twiston-Davies. She was part owner of the 2010 Cheltenham Gold Cup Winner Imperial Commander.

Further information for the Eventmasters meeting on Thursday 9th February can be found by visiting our website:


Editors Note:

Eventmasters Ltd

Eventmasters is one of the UK’s leading and longest serving corporate hospitality companies. Eventmasters is an Official Licensed Operator of the RFU, providing Official Hospitality at Twickenham. In addition, it has Official appointments at Cheltenham, Chester, Doncaster, Royal Ascot & York racecourses, together with ongoing hospitality partnerships with the LTA, Trent Bridge and Headingley. Eventmasters also enjoys Official status at Premier League football grounds including Stamford Bridge and White Hart Lane as well as numerous other sporting and entertainment venues.

Doncaster Racecourse

Doncaster is one of the oldest established centres for horse racing in Britain, with records of regular race meetings going back to the 16th century.  Doncaster has the distinction of both starting and ending the flat season on turf and is home to the prestigious four day St. leger Festival which is acclaimed as the premier sporting occasion of the Autumn Calendar.

Eventmasters add former Aston Villa Head of Commercial Operations to Team

Aston Villa’s former Head of Commercial Operations Abdul Rashid has recently joined Birmingham based company Eventmasters Ltd, one of the UK’s leading corporate hospitality specialists.

Rashid was Commercial Manager at Villa Park for over two decades prior to leaving in 2005. During his time with the club headed up the commercial operation and maximised income through activities which included brand identity, sponsorship activities, the sale of executive boxes and hospitality facilities.

Along with other commercial ventures such as broadcasting, catering, licencing and stadium hire, and was instrumental in a massive explosion of revenue from such activities.

Rashid sat on a number of working parties and committees during his time at Villa Park. Since leaving Aston Villa, Rashid has continued to work in sports industry, both on rights holder and client side – adding to his experiences working in cricket, darts, rugby and ice hockey.

On his appointment with Eventmasters Rashid said, “Eventmasters are already a very successful company with a strong and much envied reputation of offering excellent client service and corporate hospitality across a broad spectrum of sport and leisure.

“I look forward to working with the Eventmasters team as they continue to create new relationships with businesses across Birmingham and the West Midlands.”

Eventmasters Managing Director, Denise Sheasby, welcomed Rashid on board saying, “Abdul has a proven track record across B2B & B2C channels with many ‘Blue Chip’ corporations, high net worth individuals and general consumers.

“He will work across a number of projects and initiatives to enhance our product service and client offering. There is no doubt his experience will be a major benefit and can only help the company to continue its growth.”

For further information please contact:

Denise Sheasby, Managing Director, Eventmasters,

Ludgate House, Ludgate Hill, St Paul’s Square, Birmingham, B3 1DX. Tel: 0121 233 6500


Eventmasters SEO Birmingham Agency Soar Online

Eventmasters Ltd, one of the UK’s leading providers of corporate hospitality packages for over three decades, is delighted to announce the launch of a new SEO venture – Soar Enterprises Online Limited.

Soar has been established by Eventmasters after one of the most successful periods in the company’s 30-year history; it will offer a specialist digital marketing service including search engine optimisation expertise and a full e-commerce platform to businesses throughout the UK. Eventmasters having started a project over 2 years ago to be the hospitality industry leaders in all online activities, including website, social media, (LinkedIn – Facebook – Twitter), search engine optimisation, email marketing and lead generation, completed the final piece of the puzzle in November last year when Directors Denise and Elliot Sheasby appointed Birmingham based  SEO specialist Simon Foster. The results have been remarkable.

Simon who joined the company with over 10 years’ experience in SEO said “I was delighted to join such a dynamic and forward-thinking IT team, the guys here at Eventmasters certainly share the same enthusiasm for online success as I do. We have been progressively working as a team for a long time now and the effort has been rewarded with fantastic results. The benefits of investing in SEO are there for all to see and I am very excited about opening out our skill set to other businesses, helping them achieve the same results generated here at Eventmasters. Every business with an online presence wants to be top of the search engines we are confident that our new company Soar Online and the wide range of digital marketing techniques it offers can deliver great results”

Denise Sheasby, Managing Director of Eventmasters Ltd said: “we took the decision to invest in our e-commerce activity over 2 years ago, it was the only way forward in what is a fiercely competitive market. We have developed a specialist arm to our business that now controls all aspects of our online activities. It has not been easy, particularly when communicating with the search engine algorithmic Gods, however, we are delighted with the results, so much so that we have set up the team as a new business venture”

“The results have been so positive, so much so that it was an obvious step to start our own SEO, e-commerce business. We have learnt a massive amount over the last 2 years, we have a team of experts that can deliver and we look forward to helping other businesses enjoy the same on line success that we have achieved and of course the financial rewards that come with it. Soar will deliver on promises in the same way that Eventmasters has over very many years”

Once all component parts were in place, within a very short period of time Simon and the team established Eventmasters at the very top of the search engines, top positions on many of the chosen keywords, including  “Corporate Hospitality” and “Hospitality packages” search terms are an example of the high traffic generating keywords that have encouraged high volumes of visitors to our website and a substantial increase in direct online sales.

With record sales and enquiries through the website, the directors of Eventmasters Ltd decided to offer these impressive SEO services to businesses throughout the UK; having seen first-hand just what excellent rewards it can bring and thus Soar was born.

Soar Online will offer businesses a wide range of digital marketing services including:

  • SEO
  • Link Building
  • Pay Per Click
  • Social Media Marketing
  • Copywriting
  • Keyword Research
  • Video Marketing
  • Email Marketing
  • SMS Marketing
  • Website Design
  • Lead Generation
  • SEO Training Courses

To see what benefits SEO can have for your business please visit our brand new website or call 0345 207 3727 for a free website appraisal.

Best ever line-up assembles for Aegon Classic Birmingham

The Aegon Classic Birmingham has attracted its strongest line-up in its 35-year history, with 15 of the world’s top 30 women’s players set to compete at the Edgbaston Priory Club from Saturday 11th – Sunday 19th June 2016.

As entries for the 32-player WTA Premier Event closed on Monday, Swiss star and World No. 10 Belinda Bencic added her name to the star-studded list of competitors. Bencic will join British No.1 Johanna Konta, Australian Open champion Angelique Kerber and former World No.1 Caroline Wozniacki.

Grand Slam finalists Simona Halep and Lucie Safarova will also be among the star attractions for this integral pre-Wimbledon event, which is also one of the best events on WTA tour.

Main draw entrants for this year’s tournament include:

Angelique Kerber

Simona Halep

Belinda Bencic

Carla Suarez Navarro

Svetlana Kuznetsova

Lucie Safarova

Elina Svitolina

Karolina Pliskova

Johanna Konta

Madison Keys

Anastasia Pavlyuchenkova

Caroline Wozniacki

Shuai Peng

Petkovic, Andrea

Ekaterina Makarova

Tournament Director, Patrick Hughesman, said: “The tournament has gone from strength to strength and this year we have our best ever player field. We are very proud to bring some of the biggest names in women’s sport to the West Midlands to compete in what is likely to be one of the toughest WTA tour events of the whole season.”

While Tara McGregor-Woodhams, Head of Brand and Sponsorship Aegon UK, commented: “We look forward to once again welcoming the stars of the women’s game to the Aegon Classic Birmingham. The Edgbaston Priory Club has some of the best grass courts in the world and 2016 promises to be another memorable year.”

For more information on our range of official hospitality packages for the Aegon Classic Birmingham please follow the link provided: or contact Elliot Sheasby –

Laura Robson joins star field at Aegon Open Nottingham

The Lawn Tennis Association (LTA) have announced that another British star has joined the stellar field for the Aegon Open Nottingham (WTA) with Laura Robson awarded a wildcard for the event;  Saturday 4th – Sunday 12th June 2016

22-year-old Robson joins a strong British challenge for the tournament which is led by Australian Open semi-finalist Johanna Konta; while Heather Watson and Naomi Broady are also set to feature. They will be joined by two former World No.1’s in Victoria Azarenka and Caroline Wozniacki.

Since making the last 16 of the 2013 Wimbledon Championships, Robson has endured a difficult time and made her return to action at the Aegon International Eastbourne in 2015 after a long-term wrist injury.

Speaking on the announcement, Robson said: “I am really looking forward to coming to Nottingham this summer. It has been a few years since I have played at the Nottingham Tennis Centre and I am excited to be returning as I remember how great the grass courts are there. I really enjoy this time of year, to be able to play in front of a home crowd, and it is fantastic to see a strong British turn out for the event as the fans always create such a great atmosphere.”

While The Aegon Open Nottingham (WTA) Tournament Director, Rebecca James, added: “I am delighted to add Laura’s name to the list of British players that will be gracing the grass courts of Nottingham this summer. It is shaping up to be an excellent field of players to entertain the crowds.”

The Aegon Open Nottingham will once again form a crucial part of the British grass-court season with both a WTA and ATP event taking place at the Nottingham Tennis Centre. The WTA event takes place 4th-12th June 2016; while the men’s ATP event 18th-25th June 2016.

For information on the hospitality packages on offer at The Aegon Open Nottingham please follow the link provided: or contact Elliot Sheasby on