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Charity scores the winner at our England Live Screening Event

It won’t only be England strikers grabbing the headlines this summer. Charity will also be netting a winner on Thursday 28th June, thanks to our charitable live screening of England’s group stage match against Belgium.

Held in the Holiday Inn Birmingham City Centre on Smallbrook Queensway, the soon to be sold out event looks set to provide a spectacular blend of entertainment, sport and fundraising. With a live performance from celebrity football impressionist, Darren Farley, alongside entertainment hosted by Sky Sports presenter, Gary Newbon, and Guest of Honour, Peter Shilton OBE, there will certainly be much for guests to enjoy.

 The Entertainment

Famous for his hilarious impressions of football icons including Steven Gerrard, Harry Kane and Wayne Rooney, Darren Farley is a much-loved figure in the world of football, and we can’t wait to see him perform live.

He will be joined by sporting icons including England’s most capped player Peter Shilton OBE, Aston Villa’s European Cup winning goal scorer Peter Withe and Premier League referee Andre Marriner. Alongside host Gary Newbon, with many years of experience between them, this impressive roster will be providing analysis to ensure guests get the most out of the evening.

The Match

A crucial game in England’s World Cup campaign, this will be England’s final game in the group stages, and it is looking to be their toughest. The final overall game of the group, the match will hopefully see both teams at two wins apiece, making this an exciting nail-biter of a match to decide who had an easier route to the final. Whatever the result, the event will be backing our boys with an unabashedly patriotic atmosphere to the whole evening.

The Nominated Charities

The Eventmasters Foundation will be raising money for a number of charities throughout the course of the evening, with the help of our sister company, the Silent Auction Events Company. The nominated charities are;


LoveBrum is located in the heart of Birmingham and supports under-publicised initiatives across the region, designed to help provide meaningful change to citizens through financial support and fundraising efforts. Recently, LoveBrum has supported Birmingham Blaze FC, a initiative to provide a safe welcoming environment to LGBT youth looking to play football, as well as Stepping Stones Global, a charity that provides support to adults suffering from mental health issues, and the Birmingham Museums Trust.

Scotty’s Little Soldiers

Scotty’s Little Soldiers provides support to the children of fallen service personnel, providing support through holiday breaks and gifts at difficult times of the year, as well as providing counselling and support to struggling families.

Queen Elizabeth Hospital Birmingham Charity

The QEHB charity supports patients, families and staff at their hospitals by providing ‘added extras’ that are over and above that which is provided by the NHS.

This can be any number of things, from cutting edge radiation treatment and research grants, to long term initiatives like bereavement support for military families, to small things like toys for young patients. The Charity needs your help because these things are simply not available through the NHS; this exemplary care and cutting edge technology relies on donations and fundraising events like our silent auction to continue providing support to patients in Birmingham.

The charity holds a special place in the heart of Eventmasters CEO, Denise Sheasby, who was a former sister at the hospital. 

2018 World Cup Warm-up – England V Nigeria Review

For the first half at Wembley it felt like a new England, a vindication of nearly two years of work from Gareth Southgate trying to lift the burden of history from these players.

England walked away with the win, even after a second half resurgence from a seemingly inspired Nigeria. In a week of headlines dominated by Raheem Sterling and Nigeria’s eye catching new kit, it was refreshing to see the game itself in the spotlight.

England started very brightly, coming close with a few early crosses, before Chelsea defender Gary Cahill celebrated his return to England’s squad by opening the scoring with a powerful header after only seven minutes. It was a triumphant return for Cahill, back in the squad in place of Harry Maguire. While the Leicester man may hold the edge in terms of passing ability (A key attribute for Southgate), Cahill showed he can be a big threat on set pieces, an area that England could possibly exploit during the World Cup.

England’s total first-half domination was emphasized when captain Harry Kane scored his eighth goal in his last seven appearances. Kane struck from outside the area just six minutes before the interval when Nigeria keeper Francis Uzoho allowed his 18-yard shot to slip in. The 19 year old really should have saved the effort, but for Kane its yet another reminder of his value to the side. Alongside Kyle Walker he stands out as the world class talent in the England squad, and thus, if England are to have a successful campaign in Russia, you would think Kane has to play a leading role.

Southgate, however, will be pleased by the pace and movement shown by his attacking players in a thoroughly convincing opening 45 minutes.

Arsenal’s Alex Iwobi gave Nigeria’s thousands of fans inside Wembley hope two minutes after the break with a crisp finish but England – who had Raheem Sterling booked for diving – closed out the victory in relatively untroubled fashion. Nigeria had a few more chances to level, but unlike against Italy two months ago, England held out for a morale boosting win.

“The most important thing I do in the next six weeks is to protect the players” – Southgate

England’s preparations continue with another friendly against Costa Rica at Elland Road on Thursday, where it is anticipated that Southgate will look to rotate his side to allow the likes of Vardy, Loftus-Cheek and Alexander-Arnold to get some minutes under their belt. The national team has played at Elland Road twice before, a 3-3 draw with Sweden in June 1995 was preceded by defeat against Italy in 2002.

They will look to better that record this week, and no doubt Gareth Southgate will be hopeful of a performance to get the fans dreaming again, ahead of a big summer in Russia.

Eventmasters are delighted to be hosting a screening of the much anticipated England vs Belgium match in this months World Cup. Taking place on 28th June, this is your chance to enjoy a brilliant match in first class hospitality. Ex-Sky Sports Presenter Gary Newbon will be master of ceremonies, with England’s most Capped player, and Italia 90 hero Peter Shilton also in attendance.

Savour England v Belgium in Style with Eventmasters’ Live Screening

Join Eventmasters at the Holiday Inn, Birmingham this June for a marvellous live screening as England face Belgium in their final World Cup group fixture. Enjoy the game in fine style as you and guests sit down to enjoy a sumptuous four-course luncheon along with fabulous entertainment from Eventmasters’ Sporting Ambassador Gary Newbon.

The popular Sky Sports Presenter will be joined by a number of esteemed football legends, including England’s most capped International, Peter Shilton, who will be on hand to make your day a memorable one. Be sure to enjoy one of the football highlights of the year with our splendid hospitality package.

Peter Shilton - England v Belgium Live Screening Hospitality

Rub shoulders with England Legend, Peter Shilton.

Details of this year’s Live Screening hospitality package can be found below:

  • Superb four-course luncheon
  • Entertainment from Eventmasters Sporting Ambassador, Gary Newbon, with Guest of Honour, Peter Shilton OBE
  • Live screening of World 2018 fixture: England vs Belgium
  • Cash bar
  • Silent auction in aid of a nominated charity
  • Individual places – private tables also available

Sample Menu

The football action certainly won’t be the only thing whetting the appetite this year; our fabulous four-course luncheon menu will be sure to satisfy even the most refined palate. A sample menu can be seen below:

Free range chicken and pistachio terrine, apricot jam and toasted crostini

Sirloin of Finest 21 day aged Scottish beef, Yorkshire pudding, roast potatoes and seasonal vegetables

Sticky toffee pudding with toffee sauce and ice cream

To Finish
Platter of cheese and biscuits

Those looking to book hospitality for a larger corporate group can be accommodated on tables of 10 and 12. Alternatively, places can be booked on a shared table basis, within a minimum booking of 2.

Make it an experience to remember this June with our fabulous Live Screening hospitality packages. Please click here for further details.


Euro 2016 – England v Wales Live Screening Hospitality Review

England certainly don’t do things the easy way that’s for sure, but on Thursday afternoon they got the job done as Daniel Sturridge’s last second goal secured a 2-1 win over Wales; sending them to the top of Group B at Euro 2016.

Ahead of the game Eventmasters Corporate Hospitality Sports Ambassador Gary Newbon spoke with Everton and Wales legend Neville Southall along with ‘Big’ Ron Atkinson inside the fabulous Horton Suite at Birmingham’s Macdonald Burlington Hotel.

Southall is regarded as one of the finest goalkeepers of his generation and won a record 92 caps for his country as well as playing 578 games for Everton. While Atkinson has managed some of the biggest clubs in the country including Manchester United and Aston.

The pair both agreed before the match that there was no need for England to panic ahead of the clash. Despite conceding a late equaliser against Russia the performance was still a positive one.EngvWalesScreening(2)

The pair also spoke of the importance of Wales’s superstar Gareth Bale, the forward had already scored a wonderful free-kick in the opening game and Southall stated “He is just capable of those moments of magic. We’ve definitely got the best player on the pitch.”

While Atkinson said: “Man for man (with the exception of Bale) England are the better side and on paper shouldn’t really have a problem beating Wales.”

The duo continued to give a fascinating insight into the game and their careers. Southall predicting that the first goal was crucial “If Wales score first it will be a draw. But if England get it they will win.”

An excellent four course lunch was provided by the Macdonald Burlington Hotel with excellent service ahead of this hotly anticipated contest.

Menu – free range chicken and pistachio terrine, apricot jam and toasted crostini – Sirloin of Finest 21 day aged Scottish beef, Yorkshire pudding, roast potatoes and seasonal vegetables – Sticky toffee pudding with toffee sauce and ice cream and Platter of cheese and biscuits.

Then it was time for the action to begin.

England recover from poor first-half to take vital three points in Euro 2016 Group B showdown

The first-half of the game in Lille was a tense affair with England dominating possession but without testing keeper Wayne Hennessey. Manchester City forward Raheem Sterling had England’s best opportunity but he turned Adam Lallana’s fantastic cross over the bar.

The lack of cutting edge from Roy Hodgson’s kept Wales in the game, who looked dangerous on the counter-attack. In the 43rd minute it was Chris Coleman’s side who took the lead and there was no prizes for guessing the scorer.

Real Madrid star Gareth Bale stood over a free-kick 35-yards from goal, his vicious dipping effort flew towards the bottom corner and Wales had the lead. Against the run of play, but it didn’t matter. England were suddenly staring down the barrel of another early-exit from a major tournament.

At half-time Hodgson made two attacking substitutions taking Harry Kane and Raheem Sterling off and replacing them with Jamie Vardy and Daniel Sturridge. The changes certainly had the desired effect.

England began to move the ball much quicker and started to find gaps in the previously solid Welsh defence. After a period of sustained pressure the ball fell to Vardy in the box and the Leicester City forward did what he does best; reacting quickly to smash the ball past Hennessey and level the score.

The whole of the Horton Suite erupted. This was more like it from England.

Despite creating more openings England were unable to find that crucial goal. In the last seconds of injury-time the ball was worked well into the box and Liverpool star Sturridge was able to poke the ball in at the near post.

Sparking wild scenes of celebration.  England’s campaign is back on track.

A fitting end to a fantastic day of hospitality, guest speaking and footballing action.

Euro 2016 – England v Russia Review

Sport can be cruel and England found out just how cruel as they drew their Euro 2016 opening game against Russia 1-1.

England had dominated but struggled to put the ball in the net.

Russia keeper Igor Akinfeev made one incredible save, getting a strong hand to a Wayne Rooney shot diverting it onto a post with Adam Lallana hitting the same post from the rebound but from an offside position.

Then Eric Dier scored a great goal from a free kick and as the match went into three minutes of extra time England looked in control. Until a lazy Russian attack, a chipped diagonal, and veteran centre half Vasili Berezutski’s looping header clears Joe Hart.

England totally deflated.

So Wales are top of the group after beating Slovakia 2-1 and now the England v Wales showdown assumes even greater proportions.

For sure, England will bounce back. They attacked the Russians from the outset but the final ball just wouldn’t run for them.

Lallana had a shot beaten over the bar, Rooney volleyed strongly … but it just would not go in for England. Danny Rose and Kyle Walker were excellent at wing back, Lallana got into dangerous positions and Dier was the standout player.

The Russians were far from the dour side of old but nevertheless offered little in front of goal and resorted to playing long and mostly aimless balls from the back.

However they somehow stayed in the match and ultimately got their reward. So the group remains wide open.

Jack Wilshere was neat when he arrived as a substitute and perhaps Jamie Vardy should have been given a chance late on in place of Harry Kane, but it wasn’t to be.

Hodgson disappointed as England fail to close out Euro 2016 opener

Disappointed manager Roy Hodgson said: “We deserved to win the game – the equaliser was a bitter pill to swallow.”

But he paid tribute to the Russian goal, saying, “It was a moment of unbelievable quality from their side.”

Actually it wasn’t – It was ugly, it was almost slow motion … most parks sides would have been unhappy with the defending.

Overall, England were certainly hard done by, yet are well capable of beating Wales and Slovakia. They should be wiping the floor with Group B but aren’t.

In particular they need to get more clinical. And they need to beware Gareth Bale and Aaron Ramsey. What a game it promises to be.

Our England v Wales Euro 2016 Live Screening is shaping up to be a truly memorable event, especially give the significance of the game.



Win Two Places To See Euro 2016: England V Wales

Eventmasters are delighted to offer you the chance to win one of five pairs of complimentary places for our Euro 2016: England v Wales Live Screening at the Macdonald Burlington Hotel in Birmingham City Centre.

This crucial clash will see two huge rivals face-off in the second round of matches in Group B on Thursday 16th June 2016 (KO 14:00). After Roy Hodgson named his 26-man squad on Monday, excitement has been building around the country; with fans believing that the Three Lions can make a major impact in France this summer.

Places at this prestigious event would normally retail at £132.00 per person, but we are giving away five pairs for FREE!

All you have to do is enter your name, number and email address to be entered into our prize draw!

The package includes:

  • Superb four course luncheon
  • Entertainment from Eventmasters Sporting Ambassador Gary Newbon and football friends
  • Live screening of Euro 2016: England vs Wales
  • Cash bar
  • Silent auction in aid of a nominated charity

The event will take place inside the luxurious Horton Suite and will be hosted by Sky Sports Presenter & Eventmasters Sporting Ambassador Gary Newbon, who will be joined by two legends of the game; Neville Southall and Graham Taylor.

Graham Taylor OBE is one of the most famous managers in English football. He led Watford from the bottom tier of the Football League all the way through to the First Division in just five seasons during the 1980’s.

He then joined Aston Villa, leading the side back to the First Division in 1987-88 before finishing runners-up to Liverpool in the 1989-90 season. He also had three-years in charge of the England team, before returning to Watford leading The Hornets to the Premier League in 1999.

Neville Southall MBE is regarded as one of the finest goalkeepers in the history of football, having won 92 caps for Wales and making over 750 club appearances; including a record 578 games for Everton in the league.

Having two men who have such a high standing in the game will make this a truly unmissable event, for one of the biggest games of the summer. Enter our competition now and you can see this superb game in luxurious VIP style alongside two iconic figures of British football.



Review: England vs Costa Rica Charitable Live Screening

A great day of hospitality, fund raising and entertainment was enjoyed by VIP guests at the Macdonald Burlington Hotel in Birmingham City Centre for the England vs Costa Rica live screening supporting the amazing Help Harry Help Others (HHHO) charity.

The trio of Gary Newbon, Ron Atkinson and Barry Fry provided great pre-match and post-match entertainment, they started by discussing the England game and their overall World Cup campaign (which Barry was not too impressed with) followed by an insight into Barry Fry and Big Ron’s careers as players and managers.  They also shared great stories about Ole Gunnar Solskjær, Harry Redknapp, George Best, taking charge of Peterborough United Football Club and many more.

The 3-course meal started with a Duo of Salmon, Poached and Smoked, Celeriac Remoulade, and Toasted Olive Crostini. The starter was then followed by the main which consisted of a Rib of 21 Day Aged Scottish Beef, Roasted Potatoes, Yorkshire pudding, Roasted Gravy and Horseradish. After a brief message from Gary Newbon announcing the starting XI for the game, the main was followed by a Platter of Cheese and Biscuits, Tea, Coffee and Chocolates.

Despite the disappointing first two games for England which consequently knocked them out of the tournament, everybody was optimistic that England could leave the tournament with their heads held high by putting on a good performance against a on-form Costa Rica side.  Roy Hodgson decided to rotate the squad for the final game and gave the young players vital playing time, the likes of Luke Shaw, Chris Smalling, Phil Jones, Jack Wilshere and Ross Barkley all started the game as well as a substitute appearance from Raheem Sterling. 9 out of 11 starting players had never played at World Cup before and despite the disappointing 0-0 draw the new generation of English players looked strong, fit and most of all a threat. BRING ON EURO 2016!!!

The screening was also supporting Help Harry Help Others (HHHO). The charity was set up to help raise money and support the families of people with all kinds of Cancer. A silent auction was held in support of the charity as well as a raffle with great prizes up for grabs. Eventmasters managed to raise an amazing £1,210 for the charity through the raffle, which was handed over by Managing Director Denise Sheasby to Georgina Moseley (Harry’s mother).

Eventmasters are holding a similar event in December at the Macdonald Burlington Hotel for the 25th Annual Midlands Sportsmans Luncheon. All details for the event can be found at