Denise Sheasby and Abdul Rashid at Eventmasters

Eventmasters add former Aston Villa Head of Commercial Operations to Team

Aston Villa’s former Head of Commercial Operations Abdul Rashid has recently joined Birmingham based company Eventmasters Ltd, one of the UK’s leading corporate hospitality specialists.

Rashid was Commercial Manager at Villa Park for over two decades prior to leaving in 2005. During his time with the club headed up the commercial operation and maximised income through activities which included brand identity, sponsorship activities, the sale of executive boxes and hospitality facilities.

Along with other commercial ventures such as broadcasting, catering, licencing and stadium hire, and was instrumental in a massive explosion of revenue from such activities.

Rashid sat on a number of working parties and committees during his time at Villa Park. Since leaving Aston Villa, Rashid has continued to work in sports industry, both on rights holder and client side – adding to his experiences working in cricket, darts, rugby and ice hockey.

On his appointment with Eventmasters Rashid said, “Eventmasters are already a very successful company with a strong and much envied reputation of offering excellent client service and corporate hospitality across a broad spectrum of sport and leisure.

“I look forward to working with the Eventmasters team as they continue to create new relationships with businesses across Birmingham and the West Midlands.”

Eventmasters Managing Director, Denise Sheasby, welcomed Rashid on board saying, “Abdul has a proven track record across B2B & B2C channels with many ‘Blue Chip’ corporations, high net worth individuals and general consumers.

“He will work across a number of projects and initiatives to enhance our product service and client offering. There is no doubt his experience will be a major benefit and can only help the company to continue its growth.”

For further information please contact:

Denise Sheasby, Managing Director, Eventmasters,

Ludgate House, Ludgate Hill, St Paul’s Square, Birmingham, B3 1DX. Tel: 0121 233 6500