Cheltenham Racecourse, part of The Jockey Club, has awarded a three-year contract to Birmingham-based corporate hospitality specialist Eventmasters Limited.
The St Paul’s Square company will manage major parts of Cheltenham’s four-day ‘Festival’ which takes place each March and is the fourth biggest sporting event in the UK.
Lee Moulson, regional head of sales for the South West region of The Jockey Club, said: “We have been working across our marketing offer for The Festival, we went out to tender on two major hospitality areas.”
“We want there to be a clear journey for people wishing to attend, we wanted companies who had experience in the industry and we needed them to demonstrate how they could improve customer experience”
“A tremendous amount of work and passion goes into the staging of The Festival – and we need our key suppliers to match that commitment to deliver the best experience possible. Eventmasters have certainly demonstrated this to be the case.”
Eventmasters CEO Denise Sheasby has extensive experience across the racing industry, including working with The Jockey Club at the Randox Health Grand National Festival and at Warwick Racecourse. The company’s involvement with horse racing also includes a racing arm, Eventmasters Racing, which has a number of horses currently in training.
Ms Sheasby said: “To be working with The Festival for the next three years will give us the opportunity to build on what is already a fantastic offer for corporate guests.”
If you’d like book hospitality at Cheltenham Racecourse for the 2019 Cheltenham Festival, then look no further than Eventmasters.
With a fabulous range of corporate entertainment options to choose from, Eventmasters are guaranteed to provide you with an experience to live long in the memory.