Eventmasters Confirm Expo 2017 Winner

The Greater Birmingham Chambers of Commerce Spring Expo 2017 held on Friday at the Birmingham Conference and Events Centre was a huge success.

Over 80 companies used the event to showcase their products and services and with 100’s of delegates in attendance it was a great opportunity for Eventmasters and our sister company Soar Online to network with businesses from the West Midlands region and beyond.

Denise Sheasby Director of both Eventmasters and Soar Online said: “The expo gave us the opportunity to network with some great businesses from the Midlands. It was our first year at the event and we really enjoyed it. We will be back next year!”

Thank you to everyone that took time to visit our stand during the day.

Eventmasters and Soar Online are delighted to confirm that the business card draw was won by Cerise Carroll (Costco Wholesale) very many congratulations.

Our thanks go to Paul Faulkner, Chief Executive of GBCC, for making the draw yesterday afternoon at the Chamber offices.

We look forward to seeing Cerise again next Thursday when she will enjoy two full hospitality places within our superb Venue facility at the Cheltenham National Hunt Festival 2017 – the four day Olympics of jump racing gets underway in less than a week on Tuesday 14th March.

For further details on the Cheltenham Festival please follow the link.

Eventmasters add former Aston Villa Head of Commercial Operations to Team

Aston Villa’s former Head of Commercial Operations Abdul Rashid has recently joined Birmingham based company Eventmasters Ltd, one of the UK’s leading corporate hospitality specialists.

Rashid was Commercial Manager at Villa Park for over two decades prior to leaving in 2005. During his time with the club headed up the commercial operation and maximised income through activities which included brand identity, sponsorship activities, the sale of executive boxes and hospitality facilities.

Along with other commercial ventures such as broadcasting, catering, licencing and stadium hire, and was instrumental in a massive explosion of revenue from such activities.

Rashid sat on a number of working parties and committees during his time at Villa Park. Since leaving Aston Villa, Rashid has continued to work in sports industry, both on rights holder and client side – adding to his experiences working in cricket, darts, rugby and ice hockey.

On his appointment with Eventmasters Rashid said, “Eventmasters are already a very successful company with a strong and much envied reputation of offering excellent client service and corporate hospitality across a broad spectrum of sport and leisure.

“I look forward to working with the Eventmasters team as they continue to create new relationships with businesses across Birmingham and the West Midlands.”

Eventmasters Managing Director, Denise Sheasby, welcomed Rashid on board saying, “Abdul has a proven track record across B2B & B2C channels with many ‘Blue Chip’ corporations, high net worth individuals and general consumers.

“He will work across a number of projects and initiatives to enhance our product service and client offering. There is no doubt his experience will be a major benefit and can only help the company to continue its growth.”

For further information please contact:

Denise Sheasby, Managing Director, Eventmasters,

Ludgate House, Ludgate Hill, St Paul’s Square, Birmingham, B3 1DX. Tel: 0121 233 6500


Eventmasters Boosts Wooden Spoon Rugby Charity

Eventmasters are delighted to announce that we raised a total of £6,355 for Wooden Spoon, rugby’s children’s charity.

It followed the generosity of those attending the 27th Midlands Sportsman’s Luncheon at the Macdonald Burlington Hotel in Birmingham city centre, addressed by guest speaker former England captain Phil Vickery, plus other fund raising activities throughout 2016.

A cheque was presented to Wooden Spoon’s local representative Phil Pemble.

Eventmasters managing director Denise Sheasby said: “We always like to give something back to those less fortunate and Wooden Spoon is a great charity.”

From sensory rooms, specialist playgrounds and sports activity areas to respite, medical and community care, Wooden Spoon funds around 70 projects each year that support disadvantaged and disabled children. Since its foundation in 1983, it has distributed in excess of £24 million, helping over one million young people.

Eventmasters have provided the finest corporate hospitality packages at the UK’s biggest sporting events for over 30-years across rugby, horse racing, tennis, football, cricket and other sports.

Our major events throughout the year include Twickenham Six Nations, Cheltenham Festival, Chester May Festival, Royal Ascot, York Ebor Festival and the Henley Royal Regatta.

In addition we have strong relationships with Trent Bridge, Headingley, Chelsea, Tottenham Hotspur and the Lawn Tennis Association for events such as the Aegon Classic Birmingham and Aegon Open Nottingham.

Eventmasters Warwick Race Day Review

We here at Eventmasters celebrated our 30th anniversary in style with a sponsored race day at Warwick, a fantastic afternoon of hospitality and National Hunt action for all. The card featured several exciting prospects who could take their chance in big races later in the season including contests at the 2016 Cheltenham Festival.

The opening race of the day was the Eventmasters Celebrates Its 30th Anniversary Juvenile Hurdle which went the way of Dan and Harry Skelton as Ashoka made a winning debut. In the soft conditions Warren Greatrex’s For Goodness Sake looked to make the race a real test of stamina and bowled along in front; but Ashoka and Harry Skelton loomed large and took the lead over the last to win by two-and-three-quarter lengths.

The second race of the day; The Eventmasters 6 Nations Rugby Hospitality Packages Novices’ Limited Handicap Chase featured just three runners but the winner, Red Spinner, couldn’t have been more impressive. The Kim Bailey trained five-year-old was pushed to the front early and jumped with supreme confidence to score by 25-lengths, as his rivals struggled to cope with the conditions.

After a luxury three-course lunch the VIP guests heading back to the private viewing balcony for the Eventmasters Twickenham Hospitality Packages Maiden Hurdle, which featured the exciting prospect Born Survivor.

The four-year-old was making his debut for Dan Skelton after changing hands for £220,000 at the Brightwells Sale in April. Approaching three from home the 5/6 favourite was travelling powerfully as his rivals floundered in the heavy ground with only Minella Charmer keeping pace. But the leader quickly put the race to bed and ran on well towards the line. It was a good win and with his hefty price tag he could be one to go onto better things.

The penultimate race of the day the Eventmasters Rugby Hospitality Packages Handicap Hurdle saw the day’s most exciting finish as 12/1 shot extreme impact collared Scales close to the line. One furlong from the finish Scales jumped to the lead and looked the winner but jockey Kielan Woods rousted his mount to get up just before the line and claim a three-quarters-of-a-length victory.

The final race of the day saw Poetry Emotion run for Eventmasters Racing as the Nicky Henderson trained four-year-old made his second appearance in the Eventmasters Celebrates Its 30th Anniversary Standard Open National Hunt Flat Race.

Unfortunately he was unable to cap off a superb day under Timico Cheltenham Gold Cup winning jockey Nico de Boinville. The heavy conditions didn’t suit him and the pace set by the impressive winner Willoughby Court proved too much for the whole field as Ben Pauling’s runner won by eight-lengths.

But a fantastic day was had by all and we look forward to the next 30-years of providing the very best hospitality packages and the biggest sporting and cultural events in the UK.

A busy week ahead for Eventmasters Racing

St Paul’s Square

A busy week ahead for Eventmasters Racing with St Paul’s Square at the last chance saloon as far as his manhood is concerned. He is entered tomorrow (8th July) in the 4:45 32Red On The App Store Maiden Auction Stakes at Lingfield.

There are 12 runners  and he’s drawn 2.  The colt (until next week) is being ridden by Rachel Kneller who had the misfortune to be unseated by him on leaving the stalls at Leicester recently.  As you are aware EMR’s St Paul’s Square has not been too cooperative on the racecourse yet and we just hope he begins to latch on. Hawkmeister, trained by Richard Hannon, ran well at Salisbury and appears to have the best form, with a number of interesting unraced horses also on view.

Passionate Affair

Passionate Affair will get his chance on Thursday (10th July) as he has been entered by Jamie Osborne in the 8:40 Unibet Offer Daily Trainer & Jockey Specials Handicap at Bath. Following his success and acquisition from a recent seller at Lingfield, his first run for Jamie in handicap company was a little disappointing. He was tried in both blinkers and the hood and  Richard Hughes’ comments following the race was that we should “burn the hood”. (Hughesy did write quite an interesting article on how fashionable hoods have become in recent times, in Saturday’s Racing Post). He will revert to sheepskin cheekpieces on Thursday, which he wore when winning at Lingfield. Jamie is convinced that the horse is better than selling company, he can hopefully go on to prove this, minus the hood on Thursday, with an improved display.


Recent reports from Stan and Sara Moore about Tableforten have been positive.  They are looking to step up the 3 year old’s work and start some half speed later this week, before beginning the usual twice a week morning regime. Since his wind operation and an enforced break in the spring he has done well in condition, thickening out and good in his coat.  According to his groom, Lindsay, “He’s loving life and happy being in the barn, where he can talk to his neighbour through a window“.   I have to add, he evidently loves being spoiled by her. With ordinary progress he’s likely to have entries late July or just after.

Unnamed 3 year old Gelding – Gamut x Vivre Aimer Rire (Cyborg)

Champion trainer Nicky Henderson has sent our latest recruit (Unnamed 3 year old Gelding – Gamut x Vivre Aimer Rire (Cyborg) ), and first venture into National Hunt racing, to Kingwood Stud, Lambourn, where he has been broken by Jamie Magee and his team along with a number of Nicky’s other new recruits. They are renowned for doing a good job and have the horse going really well now, after he initially showed that he wasn’t afraid to have a ‘go’!

He will be turned out for a month or so with the other young horses, still being fed twice a day whilst out on grass. The break benefits these young horses immensely, having being prepared for sales for up to 10 weeks. Also for those over from Ireland, it helps them acclimatize and strengthen up before being ridden out again.

1/10th shares are still available, if you are interested in joining this partnership, please see our Available Shares section.