Husqvarna British Masters Hospitality

Husqvarna British Masters 2027 – VIP Golf Hospitality Packages

The Husqvarna British Masters returns to The Belfry in August 2027 as another chapter is added to the history of one of the DP World Tour’s longest-running tournaments.

The Belfry has become the established home of the British Masters in recent years, with the Brabazon Course hosting the tournament every season since 2021.

Its history extends far beyond the British Masters. The Brabazon has hosted the Ryder Cup on four occasions and has provided the setting for some of the most memorable moments in European golf.

The British Masters has also produced its own share of drama at the Sutton Coldfield venue.

Joe Dean became the latest player to lift the trophy at The Belfry in 2026. Beginning the final round seven shots away from the lead, the Englishman produced the lowest round of the week with a bogey-free 63, featuring nine birdies.

Dean reached 14 under par to secure victory by three shots, earning his first DP World Tour title in his 70th appearance.

His victory followed Alex Noren’s success in 2025, when the Swede became a two-time British Masters champion by finishing one shot ahead of Nicolai Højgaard and Kazuma Kobori.

Previous winners at The Belfry in the tournament’s current run include Richard Bland, Thorbjørn Olesen, Daniel Hillier and Niklas Nørgaard, highlighting the calibre of competition spectators can expect when the event returns in 2027.

Husqvarna became title partner of the British Masters in 2026 after agreeing a multi-year partnership with the DP World Tour, beginning a new era for a tournament first staged more than eight decades ago.

For guests looking to enhance their day at the tournament, Eventmasters offers the premium 72 Lounge Hospitality Package.

72 Lounge Hospitality – Husqvarna British Masters 2027

Enjoy the Husqvarna British Masters from a premium hospitality facility positioned alongside one of The Belfry’s most famous holes.

The 72 Lounge is located within the Masters Suite building alongside the iconic 10th hole of the Brabazon Course.

Guests can relax on an exclusive outdoor terrace overlooking the 10th fairway, enjoy food and refreshments throughout the day and keep up with action from across the course through full television coverage inside the facility.

The location makes the 72 Lounge an excellent hospitality base, while general admission to the course allows guests to leave the facility and follow their favourite players around the Brabazon before returning whenever they choose.

72 Lounge Hospitality Package Includes:

• All-day access to the 72 Lounge
• Hospitality within the Masters Suite building at The Belfry
• Location alongside the famous 10th hole of the Brabazon Course
• Outdoor terrace overlooking the 10th fairway
• Casual breakfast and lunch
• Selection of British cuisine and bowl food
• Complimentary bar serving beer, wine and soft drinks
• Afternoon cocktail hour
• Indoor and outdoor lounge seating
• General admission to the Husqvarna British Masters
• Full television coverage inside the facility
• Current or former player Q&A
• Golf simulator experience
• Reserved VIP parking, with one space per two guests

Whether entertaining clients, rewarding colleagues or simply enjoying a premium day at one of Britain’s leading golf tournaments, the 72 Lounge combines live sport with relaxed hospitality throughout the day.

Secure your place at The Belfry and experience the 2027 Husqvarna British Masters with official Eventmasters golf hospitality.

British Masters Golf Hospitality – FAQs

When is the Husqvarna British Masters 2027?

The 2027 Husqvarna British Masters will take place from Thursday 26th August to Sunday 29th August 2027.

Where will the 2027 British Masters take place?

The tournament will be staged at The Belfry Hotel & Resort near Sutton Coldfield, with competitive play taking place on the famous Brabazon Course.

What is the British Masters?

The British Masters is a professional golf tournament on the DP World Tour.

First played in 1946, the tournament has been won by some of the biggest names in European golf and has become one of the most established events on the British golfing calendar.

Who won the Husqvarna British Masters in 2026?

England’s Joe Dean won the 2026 Husqvarna British Masters after producing a final-round 63 to finish on 14 under par.

Dean won by three shots to claim his maiden DP World Tour title.

Who is the defending British Masters champion in 2027?

Joe Dean will be the defending champion when the Husqvarna British Masters returns in 2027.

What hospitality is available at the British Masters 2027?

Eventmasters offers the premium 72 Lounge hospitality package at The Belfry.

The package provides guests with a dedicated hospitality base alongside the 10th hole of the Brabazon Course as well as access to the tournament itself.

What is included in the 72 Lounge hospitality package?

The 72 Lounge package includes all-day hospitality access, breakfast and lunch, a complimentary bar serving beer, wine and soft drinks, an afternoon cocktail hour, indoor and outdoor seating, an outdoor terrace overlooking the 10th fairway, general admission to the course, full television coverage, a current or former player Q&A, a golf simulator experience and reserved VIP parking.

Where is the 72 Lounge located?

The 72 Lounge is located within the Masters Suite building at The Belfry alongside the Brabazon’s famous 10th hole.

Guests can enjoy an outdoor terrace overlooking the 10th fairway while using the facility as a base throughout their day at the tournament.

Can I leave the 72 Lounge to watch the golf around the course?

Yes. General admission to the course is included with the package, allowing guests to explore the Brabazon and follow players around the course before returning to the hospitality facility.

Is seating reserved in the 72 Lounge?

Seating within the 72 Lounge is unreserved, with a selection of indoor and outdoor lounge seating available.

Is food included with British Masters hospitality?

Yes. The 72 Lounge includes a casual breakfast and lunch, featuring a selection of British cuisine and bowl food.

Are drinks included with the 72 Lounge?

Yes. Guests have access to a complimentary bar serving beer, wine and soft drinks, together with an afternoon cocktail hour.

Is parking included with British Masters hospitality?

Yes. The 72 Lounge package includes reserved VIP parking at a ratio of one parking space for every two guests.

Further arrival and parking instructions for the 2027 tournament will be provided to guests ahead of the event.

Do I need to print my British Masters ticket?

Ticketing arrangements for the 2027 Husqvarna British Masters will be confirmed ahead of the event.

Recent editions of the tournament have operated using digital tickets, with guests able to present their ticket on a mobile device on arrival.

When will I receive my British Masters hospitality tickets?

Ticket and event information will be distributed ahead of the tournament once final arrangements have been confirmed.

Guests should refer to their booking information for the latest details regarding ticket delivery.

What happens when I arrive at the British Masters?

Guests should follow the arrival instructions supplied with their hospitality documentation.

Entry procedures and access arrangements for the 72 Lounge will be confirmed closer to the 2027 tournament.

What are the 72 Lounge opening times?

Exact hospitality opening times for the 2027 tournament will be confirmed closer to the event.

The 72 Lounge is designed as an all-day hospitality experience, allowing guests to enjoy the facility alongside the live golf throughout their chosen tournament day.

Are dietary requirements catered for?

Dietary requirements can usually be accommodated when sufficient notice is provided.

Guests with specific allergies or dietary requirements should advise Eventmasters ahead of the tournament so the relevant arrangements can be confirmed.

Are there facilities for guests with accessibility requirements?

The British Masters provides accessibility facilities around The Belfry, including designated viewing areas and accessible event facilities.

Specific accessibility and transport information for the 2027 tournament will be confirmed closer to the event.

Can I move around the Brabazon Course during the tournament?

Yes. Spectators can follow the action around the course while remaining outside the ropes and using designated crossing points where required.

This means 72 Lounge guests can use the hospitality facility as their base while still exploring different areas of the Brabazon throughout the day.

Are mobile phones allowed at the British Masters?

Mobile phones have been permitted at recent editions of the British Masters but should remain on silent while on the course.

Guests should always follow the latest tournament rules regarding photography, filming and electronic devices during competitive play.

Can I bring my own food and drink to the British Masters?

Final spectator regulations for 2027 will be confirmed ahead of the tournament.

At the 2026 event, spectators were permitted to bring a small packed lunch and a soft drink in a small backpack, while alcoholic drinks and glass bottles could not be brought onto the site.

Guests using the 72 Lounge will already have food and a complimentary drinks service included as part of their hospitality package.

What should I wear to the British Masters?

Comfortable golf or smart-casual clothing is recommended, along with suitable footwear for walking around the course.

As much of the day will be spent outdoors, guests should also check the forecast and bring weather-appropriate clothing.

Who is the 72 Lounge suitable for?

The 72 Lounge is ideal for corporate entertaining, client hospitality, staff rewards, special occasions and golf supporters looking to enjoy the British Masters from a more premium setting.

How can I book Husqvarna British Masters hospitality for 2027?

British Masters hospitality can be booked with Eventmasters for the 2027 tournament at The Belfry.

Guests can select their preferred tournament day and enjoy official premium hospitality in the 72 Lounge.

Need more help? Enquire about Husqvarna British Masters Hospitality below: