Email Marketing Executive Full Time

Who are we?

Eventmasters is one of the UK’s leading corporate hospitality companies, delivering premium hospitality experiences at major sporting and cultural events. We celebrated our 40th anniversary in 2025, making us one of the leading and longest-serving hospitality businesses in the UK.

Across all major sports, concerts and bespoke experiences, we work directly with blue-chip clients, brands and private customers to create unforgettable event days at some of the most iconic venues in the country.

Why we need this role

With a strong and diverse portfolio of events, venues and premium hospitality experiences, we’re keen to bring in a dedicated Email Marketing Executive to help us strengthen relationships with our clients and prospects, keeping Eventmasters and our exceptional hospitality offerings front of mind.

Through engaging, targeted email campaigns, this role will help us:

  • Build lasting relationships with existing clients and nurture prospective customers through relevant, timely communications.
  • Showcase our extensive events portfolio, highlighting upcoming fixtures, exclusive hospitality packages and new opportunities to engage with our services.
  • Drive engagement and enquiries through compelling email content that inspires recipients to explore our offerings and make bookings.
  • Maximise the value of our database by delivering targeted campaigns that encourage repeat business, generate new leads and support our sales team.

This role is central to keeping Eventmasters connected with its audience, strengthening brand awareness and turning our extensive portfolio of hospitality experiences into meaningful client relationships and commercial opportunities.

Email Marketing Executive Job Opening Eventmasters

What you’ll be doing

  • Take responsibility for all Email Marketing Activity from ideation and planning email campaigns and working with the Marketing team to curate email campaigns and analysing campaign performance reports
  • Supporting the continuous development of data management processes and activity. Collaborating with Head of Sales
  • Lead Generation & Marketing Data Management: Source and manage prospective lead data through social outreach, prospecting and website enquiries, supporting email marketing activity and acting as the initial point of contact for prospective event clients where required.
  • Work closely with both the Sales and Marketing team to understand their requirements, promote transparent and open communication
  • Ad-Hoc support to the Marketing Team for content creation, social media management and edits to Marketing Materials

This role is ideal for someone who loves sport, enjoys fast-paced work and takes pride in producing clear, engaging email marketing campaigns

Salary starting from £26,500.00

✔ A tight-knit team

✔ Fast-moving, commercial environment

✔ Real responsibility from day one

✔ Full-time, permanent role

✔ Birmingham City Centre head office

✔ Event attendance where appropriate

What we’re looking for skills & experience

  • Take responsibility for all Email Marketing Activity from ideation and planning email campaigns and working with the Marketing team to curate email campaigns and analysing campaign performance reports
  • Create engaging email copy, subject lines, preview text and calls to action that support sales and customer retention
  • Supporting the continuous development of data management processes and activity. Collaborating with Head of Sales
  • Lead Generation & Marketing Data Management: Source and manage prospective lead data through social outreach, prospecting and website enquiries, supporting email marketing activity and acting as the initial point of contact for prospective event clients where required.
  • Work closely with both the Sales and Marketing team to understand their requirements, promote transparent and open communication to  ensure campaigns are accurate, visually effective and aligned with the brand.
  • Ad-Hoc support to the Marketing Team for content creation, social media management and edits to Marketing Materials

Tools

  • Proficiency in Google Workspace, Microsoft Excel is essential
  • Experience with a CRM system is essential
  • Experience with Email Marketing Platform is essential
  • Proficiency in Canva and LinkedIn is ideal

Background

  • Strong sporting knowledge is essential, especially a keen interest in football and horseracing

Interested?

Please note that this job opportunity is office-based, 5 days a week, either 09:00 – 17:30 or 08:00 to 16:30.

If you’re interested in the position, please contact Digital Marketing Manager,  Ellen Fitzgerald on efitzgerald@eventmasters.co.uk. It would be advantageous to supply a portfolio of work to display your proficiency in the skills above and how you would fit into the role.

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