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British Masters Hospitality

Corporate Hospitality options for British Masters in 2023

Entertain your valued clients and stakeholders with our British Masters hospitality packages. The Betfred British Masters is always one of the most popular in the golfing calendar and attracts both established and rising stars.

Danny Willett hosted the Betfred British Masters tournament at the Belfry in 2022 and could be announced as next year’s host. Our British Masters hospitality packages provide a stunning view of The Belfry and the means to enjoy this golf competition in style.


British Masters 2023 – Corporate Hospitality Tickets

The Betfred British Masters is a distinguished and well-loved golf tournament with a history going back to World War II. During the 1980s, it was one of the most lucrative golf events on the European Tour, boasting the third-largest prize pot on the schedule.

But the 21st century has been less kind to the Betfred British Masters as there were sponsorship issues, the relative level of prize money declined, and it wasn’t played at all from 2009 to 2014. But the British Masters made a grand return in 2015 and saw the maiden tour victory of Matthew Fitzpatrick, who picked up the first prize of £500,000 for his exertions.

Fitzpatrick was a star as an amateur, and the British Masters launched him as a star as a professional. He won the 2012 Boys Amateur Championship from Sheffield and played college golf for the Northwestern Wildcats in the US.

He cut at the 2013 Open Championship and finished as a low amateur, winning The Silver Medal with 294. Later in 2013, he won the US Amateur title, which secured him invitations to the 2014 Masters and US Open, taking him to the top of the World Amateur Golf Rankings and earning him the Mark H. McCormack Medal.

Fitzpatrick made his professional debut at the 2014 Irish Open in July 2015 and finished second in the Omega European Masters, a shot behind Danny Willett. He won the second-place prize of 300,000 euros, and then came the British Masters victory, propelling him into the World Top 100 for the first time with a ranking of 59.

As a British Masters winner, Fitzpatrick became part of an elite group whose names read like a compendium of some of golf’s greatest – Lee Westwood, Thomas Bjorn, Sam Torrance, Seve Ballesteros, Justin Rose, Colin Montgomerie, Ian Woosnam, Nick Faldo, Sandy Lyle, Lee Trevino, Greg Norman, Bernhard Langer, Bernard Gallacher, Tony Jacklin, Peter Thomson and Bobby Locke.

The most significant margin of the Betfred British Masters' victory – eight points – is held jointly by Norman and Thomson.

The Betfred British Masters, which has no fixed setting but moves around golf courses, was founded in 1946 as the Dunlop Masters.

It continued the Dunlop-Metropolitan Tournament, first held in 1934, the same year as The Masters in Augusta. The Dunlop Masters was a 72-hole end-of-season event with a restricted field like its predecessor.

The Betfred British Masters has been played at many different golf venues, including Woburn, The Belfry, Forest of Arden, St Pierre, Wentworth, Sunningdale, Little Aston, and even twice in Ireland.

Currently, Ryder Cup players Luke Donald, Ian Poulter, Justin Rose and Lee Westwood are slotted to take it, in turn, to host the British Masters, helping to select the venue each year.

The Betfred British Masters returned to The Belfry in 2022, with the Sutton Coldfield venue hosting the golf tournament for the fifth time. It has previously hosted 18 European Tour events since 1979.

The 1967 British Masters event was particularly notable for providing British television with its first live hole in one, as Tony Jacklin aced the 16th hole at Royal St George’s.

Earlier during the British Masters 2021, the Brabazon underwent several stages to update it with new technologies and make it more challenging. The update introduced additional fourth tees to improve the golf experience while remaining a par 72 course. As a result, the course was also awarded England's Best Golf Course and Europe's Best Golf Course at the World Golf Awards 2021.

Betfred, the UK-based bookmakers, will be the title sponsor of this golf tournament for a fourth consecutive year.

Enjoy our fantastic golf hospitality packages at the Betfred British Masters, where VIP guests can delight in unrivalled course views and excellent food and drink.

Our British Masters' corporate hospitality packages provide the best means of enjoying this fantastic spectacle. So make it a day to remember this summer with Eventmasters's golf hospitality.


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Betfred British Masters

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