British Masters Hospitality

Wide range of options for British Masters Corporate Hospitality at The Belfry in 2021

Entertain your valued clients and stakeholders with our British Masters hospitality packages. The event is always one of the most popular in the golfing calendar and attracts both established and rising stars.

Danny Willett has been announced as the tournament host for the 2021 British Masters supported by Betfred, with the former BMW PGA Championship winner choosing The Belfry, in Sutton Coldfield, as the venue from 12th – 15th May 2021. Our British Masters hospitality packages provide the means to enjoy this competition in style.


British Masters 2021 – Corporate Hospitality Packages and VIP Tickets

The British Masters is a distinguished and well-loved tournament with a history going back to the aftermath of World War II. During the 1980s it was one of the most lucrative events on the European Tour with a prize fund that was as high as third among the tournaments on the schedule.

But the 21st century has been less kind to the venerable event as there were sponsorship issues, the relative level of prize money declined and it wasn’t played at all from 2009 to 2014. But it made a grand return in 2015 and saw the maiden tour victory of Matthew Fitzpatrick who picked up the first prize of £500,000 for his exertions.

Fitzpatrick was a star as an amateur and the British Masters launched him as a star as a professional. From Sheffield, he won the 2012 Boys Amateur Championship and played college golf in the US for the Northwestern Wildcats.

He made the cut at the 2013 Open Championship and finished as low amateur, winning The Silver Medal with a total of 294. Later in 2013, he won the US Amateur title, which secured him invitations to the 2014 Masters and US Open, taking him to the top of the World Amateur Golf Rankings and earning him the Mark H. McCormack Medal.

Fitzpatrick made his professional debut at the 2014 Irish Open, in July 2015 finished second in the Omega European Masters, a shot behind Danny Willett, winning the second prize of 300,000 euros, and then came the British Masters victory, propelling him into the World Top 100 for the first time with a ranking of 59.

As a British Masters winner Fitzpatrick became part of an elite group whose names read like a compendium of some of golf’s greatest – Lee Westwood, Thomas Bjorn, Sam Torrance, Seve Ballesteros, Justin Rose, Colin Montgomerie, Ian Woosnam, Nick Faldo, Sandy Lyle, Lee Trevino, Greg Norman, Bernhard Langer, Bernard Gallacher, Tony Jacklin, Peter Thomson and Bobby Locke.

Biggest margin of victory – eight points – is held jointly by Norman and Thomson.

The British Masters, which has no fixed setting but moves around courses, was founded in 1946 as the Dunlop Masters.

It was a continuation of the Dunlop-Metropolitan Tournament, first held in 1934, the same year as The Masters in Augusta. Like its predecessor, the Dunlop Masters was a 72-hole end-of-season event with a restricted field.

The tournament has been played at many different venues including Woburn, The Belfry, Forest of Arden, St Pierre, Wentworth, Sunningdale, Little Aston and even twice in the Republic of Ireland.

Currently, Ryder Cup players Luke Donald, Ian Poulter, Justin Rose and Lee Westwood are slotted to take it in turn to host the tournament, helping to select the venue each year.

The 1967 event was particularly notable for providing British television with its first live hole in one, as Tony Jacklin aced the 16th hole at Royal St George’s.

On offer, as always, is fantastic hospitality where VIP guests can enjoy superb course views in addition to excellent food and drink.