Vitality Stadium
Home to Bournemouth Football Club
Eventmasters Corporate Hospitality is delighted to offer VIP Hospitality Packages throughout the 2025/26 season at the Vitality Stadium, which is the home of Premier League Club AFC Bournemouth, a historic club who were founded all the way back in 1899.
Dean Court, known for sponsorship reasons as the Vitality Stadium, is a historic football ground that has been the home of the Cherries ever since the club moved there all the way back in 1910. It has a capacity of 11,286, and despite its smaller size, this is a stadium that is still able to generate a sensational atmosphere for matches played there. Bournemouth will be playing in the Premier League, FA Cup, and Carabao Cup this season.
Guests will be able to enjoy games in style with several VIP Hospitality Packages on offer, with our superb packages including Cherry Orchard and the Executive Box.
Vitality Stadium – Bournemouth Hospitality
Here at Eventmasters Corporate Hospitality, we are delighted to offer luxurious hospitality at the historic Vitality Stadium, which is the home of AFC Bournemouth. For further information on the options available, please click on the hospitality button below.
Enjoy all of the action in some style in the 2025/26 Premier League season at the Vitality Stadium with our Bournemouth VIP Hospitality. We are delighted to offer two fantastic packages, Cherry Orchard and the Executive Box. Both facilities can be found in the Vitality Main Stand with a superb view of the pitch.
Starting with the Cherry Orchard Hospitality Package, it has plenty to offer, including a three course meal (breakfast themed option for a 12:30 kick-off), a welcome drink, a selection of fine local and French cheeses, chutney, and savoury biscuits, Sky TV, a dedicated waiting service, matchday entertainment, a fully licensed bar, a matchday programme, a 10% discount on pre-ordered bottles of wine, prosecco or champagne, as well as tea, coffee, mini cakes, use of the exclusive restaurant after the match, as well as a man of the match interview that is dependent on media schedule.
Moving on to the Executive Box, this is a package that also has a lot to offer you and your guests and clients, including a dedicated waiting service, fully licensed bar facilities, Sky TV, a matchday programme, a finger buffet, a £500 drinks tab, tea and coffee available throughout, exclusive views of the pitch, tea, coffee, mini cakes, as well as a selection of fine local cheeses, chutney, and savoury biscuits.
Take full advantage of our Bournemouth Hospitality Packages and treat yourself to a VIP experience, whilst enjoying enthralling Premier League action this season at the Vitality Stadium.
Vitality Stadium – Upcoming Premier League Fixtures
See here for the Upcoming AFC Bournemouth Fixtures
Bournemouth v Wolves Premier League 2025/26 Fixture Date – Saturday 23rd August 2025 Kick-off – 3pm
Bournemouth v Brighton Premier League 2025/26 Fixture Date – Saturday 13th September 2025 Kick-off – 3pm
Bournemouth v Newcastle United Premier League 2025/26 Fixture Date – Saturday 20th September 2025 Kick-off – 3pm
Bournemouth v Fulham Premier League 2025/26 Fixture Date – Friday 3 October 2025 Kick-off – 8pm
What’s on at Vitality Stadium?
Discover more about Vitality Stadium
Vitality Stadium History
The history of Dean Court, known as the Vitality Stadium for sponsorship reasons, opened all the way back in 1910. The birth of the ground began when the Cooper-Dean family provided some land for the club, then known as Boscombe, and the stadium was named after them. The Cherries could not start the 1910/11 season there with construction incomplete, so they played some league matches at King’s Park before moving permanently to Dean Court in December 1910.
Since 2001, Dean Court has had a number of different names, including the Fitness First Stadium, the Seward Stadium, and the Goldsands Stadium, before it finally became known as it is today, the Vitality Stadium back in 2015. The Vitality Stadium has been their home for more then 100 years, and the club are planning to expand their home on the South Coash of England in the near future.
Whilst the Cherries are not a club that has won as much silverware as other clubs in the Premier League, they very much have an incredible history nonetheless.
After almost going bankrupt and getting relegated from League Two back in April 2009, the Vitality Stadium has seen the club go on an incredible journey through the football pyramid, all the way to the Premier League, which they managed to reach for the first time in 2015, following promotion and a title win in the second tier in the season before. Eddie Howe was one of the key figures of their rise, and he is the manager that brought them to the top flight ahead of the 2015/16 season.
Bournemouth have still managed to get their hands on some silverware, which includes 1 EFL Championship title (2014/15), 1 Third Division title (1986/87), 1 Football League Trophy/Associate Members Cup (1983/84), and finally 1 Third Division South Cup back in the 1945/46 season.
Structure and Facilities
The capacity of this stadium is 11,286 and it is a ground that consists of four stands, which are the Vitality East Stand, the Ted McDougall Stand, the Vitality Main Stand, as well as the Vitality Steve Fletcher Stand.
Vitality East Stand
As the name implies, the Vitality East Stand is located on the eastern side of the ground and it is where the away fans will be situated for each game and it has a capacity of from 1,500 to 2,000 people. It was renovated in 1936 when roofing was added and then it was further enhanced back in 2001 as part of the wider renovations that were taking place at the stadium.
Ted MacDougall Stand
As for the Ted MacDougall stand, it began life when the ground had just three sides following its 2001 renovations, with temporary seats in place before a temporary stand was then built in the 2010/11 season, but it was promptly removed during the 2011/12 season. It was in 2013 that the stand as it is today was built, with the 2,400 capacity South Stand becoming known as the Ted MacDougall stand in July 2013. It was named after former Cherries striker Ted MacDougall, who played for the club in two spells – the first was for 3 years between 1969 and 1972, whilst his second spell spanned two years between 1978 and 1980.
Vitality Main Stand
The Main Stand is going to go through some extensive renovations to significantly increase the Vitality Stadium’s capacity, and it is where you can find our two Hospitality facilities, the Cherry Orchard, as well as the Executive Boxes. It has a capacity of approximately 3,200 seats. The matchday fanzone is located in close proximity to this stand, whilst this part of the ground is also home to the club’s official superstore.
Vitality Steve Fletcher Stand
The Vitality Steve Fletcher Stand is named after former club favourite Steve Fletcher, who played for the club over two spells – his first took place over 15 years between 1992 and 2007, before he then returned for a 4 year spell between 2009 and 2013. He scored the winning goal in a 2 – 1 triumph against Grimsby Town that saved his side from relegation and possible extinction back on Saturday 25th April 2009.
This stand has a capacity of approximately 2,400 seats for spectators, and it houses the pre-match food kiosk, and it is located in close proximity to the matchday fanzone and the Bournemouth Superstore as well.
Vitality Stadium Facilities
The Vitality Stadium began hosting Bournemouth matches in November 1910, and it has evolved dramatically over the years, and it is soon to go through some further extensive renovations in the very near future which will significantly increase it’s capacity which can only be very good news for the future of the football club. Before its latest renovations, it currently has a capacity of 11,286.
Every stand will offer food and drink on a match day, including a kiosk that is located in the Vitality Steve Fletcher Stand. This is a stadium that despite its smaller size compared to other Premier League grounds, it is more than capable of an incredible atmosphere on a matchday.
Gates open to supporters 90 minutes before kick-off, and there will be more food and drink on offer at half time. Please note that payment within the ground is cashless, which means contactless payment, like Apple Pay and Google Wallet, are accepted.
There is of course also spectacular VIP Hospitality for fans to enjoy so that they can watch the enthralling action unfold in front of them on the pitch in some style at the Vitality Stadium throughout the 2025/26 season.
At Eventmasters Corporate Hospitality, we offer two luxurious Hospitality Packages, which are the Cherry Orchard and Executive Boxes packages that are both situated in the Vitality Main Stand. Both offer extraordinary views of the pitch, as well as a selection of fine local and French cheeses, chutney, and savoury biscuits, Sky TV, and a dedicated waiting service.
Travelling to Vitality Stadium
Please use the map provided by Google for further information.
How do I get to the Vitality Stadium by Car?
If you would like to use your sat nav, the postcode for the Vitality Stadium is BH7 7AF – in the proximity of the ground, you’ll need to follow the brown road signs that have a football shown on them.
If you are driving from the South East, you will need to follow the A27, M27 and then the A31, before exiting onto the A338 that takes you towards Bournemouth. Then go ahead and take the exit towards Boscombe, where you will need to take the second exit at the roundabout into Kings Park Drive, and you should be able to see the stadium on the left hand side.
From the north, start by following the M6 motorway, before exiting onto the M42 in the direction of London, Warwick and Solihull. You will then need to take the exit situated at junction 3a, which will take you onto the M40.
Next, go ahead and leave the M40 at junction 9, before then taking the A31 / A34 exit. Once you have arrived at the Wendlebury Interchange, please take the 3rd exit onto the A34 towards Oxford / Newbury. Once at the roundabout, enter the M3 via the third exit. Then, follow the M27 and A31, exiting onto the A338 towards Bournemouth. Finally, take the exit towards Boscombe, where you go ahead and take the second exit at the roundabout, taking you onto Kings Park Drive. The stadium will be visible on your left hand side.
If you are driving to the Vitality Stadium from the south east, please go ahead and follow the A27, M27 and A31, where you will then take the exit onto the A338 towards Bournemouth. Then, please take the exit towards Boscombe, following the second exit at the roundabout into Kings Park Drive. The stadium is on the left.
Finally, from the south west, follow the A35 to the A338, and when you are on the A338, go ahead and take the available slip road leading onto the Springbourne Roundabout with signs saying Kings Park. Then, please take the third exit off the roundabout and at the fire station, where you need to stay in the left-hand lane and turn left onto Holdenhurst Road. Then, remain on the left before then going straight through at the traffic lights (with the Queens Park Pub on your right). Take the third exit at the small roundabout and into Kings Park.
How do I get to the Vitality Stadium by Train?
The two most ideal train stations to travel to when going to the Vitality Stadium are the Bournemouth Central Train Station and Pokesdown, with the latter the closest thanks to it being just a 15 minute walk away from the ground.
How do I get to the Vitality Stadium by Bus?
The bus services that you are advised to use are the M1/M2 More buses service that can be accessed from both the Pokesdown and central Bournemouth train stations. It is a service that runs
Vitality Stadium FAQs
Is Vitality Stadium Cashless?
Yes, the Vitality Stadium is a cashless venue, Google Wallet and Apple Pay are both accepted for payment within the ground itself.
What is the dress code for our Hospitality?
The dress code is smart casual. Men should wear collared shirts, smart trousers or chinos, optional blazer; avoid sportswear, ripped jeans, or trainers. Meanwhile women should be wearing dresses, skirts, smart trousers or blouses. Please avoid casual sportswear. You are also not allowed to wear football shirts, hoodies, or caps..
How much is your Bournemouth Hospitality at the Vitality Stadium this season?
For Cherry Orchard, that VIP Hospitality Package starts at £299 per person plus VAT, whilst the Executive boxes start at £6,750 per person plus VAT.
What accessibility features are available at the Vitality Stadium?
There are 62 accessible parking spaces in the main and south stand car parks, and note that Blue Badge holders can park for free (parking is on a first come, first served basis). There are also as many as 16 accessible toilets throughout the Vitality Stadium, with all being level access and have tactile and braille signage available as well.
Interested in our Vitality Stadium hospitality packages for 2025/26?
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If you are interested in any of our hospitality packages, our event specialists are ready to help you make your day memorable. Complete this contact form and we will be in contact shortly.
