Vitality Stadium
Home to Bournemouth Football Club
Eventmasters Corporate Hospitality is delighted to offer VIP Hospitality Packages throughout the 2025/26 season at the Vitality Stadium, which is the home of Premier League Club AFC Bournemouth, a historic club who were founded all the way back in 1899.
Dean Court, known for sponsorship reasons as the Vitality Stadium, is a historic football ground that has been the home of the Cherries ever since the club moved there all the way back in 1910. It has a capacity of 11,286, and despite its smaller size, this is a stadium that is still able to generate a sensational atmosphere for matches played there. Bournemouth will be playing in the Premier League, FA Cup, and Carabao Cup this season.
Guests will be able to enjoy games in style with several VIP Hospitality Packages on offer, with our superb packages including Cherry Orchard and the Executive Box.
Vitality Stadium – Bournemouth Hospitality
Here at Eventmasters Corporate Hospitality, we are delighted to offer luxurious hospitality at the historic Vitality Stadium, which is the home of AFC Bournemouth. For further information on the options available, please click on the hospitality button below.
Enjoy all of the action in some style in the 2025/26 Premier League season at the Vitality Stadium with our Bournemouth VIP Hospitality. We are delighted to offer two fantastic packages, Cherry Orchard and the Executive Box. Both facilities can be found in the Vitality Main Stand with a superb view of the pitch.
Starting with the Cherry Orchard Hospitality Package, it has plenty to offer, including a three course meal (breakfast themed option for a 12:30 kick-off), a welcome drink, a selection of fine local and French cheeses, chutney, and savoury biscuits, Sky TV, a dedicated waiting service, matchday entertainment, a fully licensed bar, a matchday programme, a 10% discount on pre-ordered bottles of wine, prosecco or champagne, as well as tea, coffee, mini cakes, use of the exclusive restaurant after the match, as well as a man of the match interview that is dependent on media schedule.
Moving on to the Executive Box, this is a package that also has a lot to offer you and your guests and clients, including a dedicated waiting service, fully licensed bar facilities, Sky TV, a matchday programme, a finger buffet, a £500 drinks tab, tea and coffee available throughout, exclusive views of the pitch, tea, coffee, mini cakes, as well as a selection of fine local cheeses, chutney, and savoury biscuits.
Take full advantage of our Bournemouth Hospitality Packages and treat yourself to a VIP experience, whilst enjoying enthralling Premier League action this season at the Vitality Stadium.
Vitality Stadium – Upcoming Premier League Fixtures
See here for the Upcoming AFC Bournemouth Fixtures
Bournemouth v West Ham Premier League 2025/26 Fixture Date – Saturday 22nd November 2025 Kick-off – 3pm
Bournemouth v Everton Premier League 2025/26 Fixture Date – Tuesday 2 December 2025 Kick-off – 7:30pm
Bournemouth v Chelsea Premier League 2025/26 Fixture Date – Saturday 6th December 2025 Kick-off – 3pm
Bournemouth v Burnley Premier League 2025/26 Fixture Date – Saturday 20th December 2025 Kick-off – 3pm
What’s on at Vitality Stadium?
Discover more about Vitality Stadium
Vitality Stadium History
The history of Dean Court, known as the Vitality Stadium for sponsorship reasons, opened all the way back in 1910. The birth of the ground began when the Cooper-Dean family provided some land for the club, then known as Boscombe, and the stadium was named after them. The Cherries could not start the 1910/11 season there with construction incomplete, so they played some league matches at King’s Park before moving permanently to Dean Court in December 1910.
Since 2001, Dean Court has had a number of different names, including the Fitness First Stadium, the Seward Stadium, and the Goldsands Stadium, before it finally became known as it is today, the Vitality Stadium back in 2015. The Vitality Stadium has been their home for more then 100 years, and the club are planning to expand their home on the South Coash of England in the near future.
Whilst the Cherries are not a club that has won as much silverware as other clubs in the Premier League, they very much have an incredible history nonetheless.
After almost going bankrupt and getting relegated from League Two back in April 2009, the Vitality Stadium has seen the club go on an incredible journey through the football pyramid, all the way to the Premier League, which they managed to reach for the first time in 2015, following promotion and a title win in the second tier in the season before. Eddie Howe was one of the key figures of their rise, and he is the manager that brought them to the top flight ahead of the 2015/16 season.
Bournemouth have still managed to get their hands on some silverware, which includes 1 EFL Championship title (2014/15), 1 Third Division title (1986/87), 1 Football League Trophy/Associate Members Cup (1983/84), and finally 1 Third Division South Cup back in the 1945/46 season.
Structure and Facilities
The capacity of this stadium is 11,286 and it is a ground that consists of four stands, which are the Vitality East Stand, the Ted McDougall Stand, the Vitality Main Stand, as well as the Vitality Steve Fletcher Stand.
Vitality East Stand
As the name implies, the Vitality East Stand is located on the eastern side of the ground and it is where the away fans will be situated for each game and it has a capacity of from 1,500 to 2,000 people. It was renovated in 1936 when roofing was added and then it was further enhanced back in 2001 as part of the wider renovations that were taking place at the stadium.
Ted MacDougall Stand
As for the Ted MacDougall stand, it began life when the ground had just three sides following its 2001 renovations, with temporary seats in place before a temporary stand was then built in the 2010/11 season, but it was promptly removed during the 2011/12 season. It was in 2013 that the stand as it is today was built, with the 2,400 capacity South Stand becoming known as the Ted MacDougall stand in July 2013. It was named after former Cherries striker Ted MacDougall, who played for the club in two spells – the first was for 3 years between 1969 and 1972, whilst his second spell spanned two years between 1978 and 1980.
Vitality Main Stand
The Main Stand is going to go through some extensive renovations to significantly increase the Vitality Stadium’s capacity, and it is where you can find our two Hospitality facilities, the Cherry Orchard, as well as the Executive Boxes. It has a capacity of approximately 3,200 seats. The matchday fanzone is located in close proximity to this stand, whilst this part of the ground is also home to the club’s official superstore.
Vitality Steve Fletcher Stand
The Vitality Steve Fletcher Stand is named after former club favourite Steve Fletcher, who played for the club over two spells – his first took place over 15 years between 1992 and 2007, before he then returned for a 4 year spell between 2009 and 2013. He scored the winning goal in a 2 – 1 triumph against Grimsby Town that saved his side from relegation and possible extinction back on Saturday 25th April 2009.
This stand has a capacity of approximately 2,400 seats for spectators, and it houses the pre-match food kiosk, and it is located in close proximity to the matchday fanzone and the Bournemouth Superstore as well.
Vitality Stadium Facilities
The Vitality Stadium began hosting Bournemouth matches in November 1910, and it has evolved dramatically over the years, and it is soon to go through some further extensive renovations in the very near future which will significantly increase it’s capacity which can only be very good news for the future of the football club. Before its latest renovations, it currently has a capacity of 11,286.
Every stand will offer food and drink on a match day, including a kiosk that is located in the Vitality Steve Fletcher Stand. This is a stadium that despite its smaller size compared to other Premier League grounds, it is more than capable of an incredible atmosphere on a matchday.
Gates open to supporters 90 minutes before kick-off, and there will be more food and drink on offer at half time. Please note that payment within the ground is cashless, which means contactless payment, like Apple Pay and Google Wallet, are accepted.
There is of course also spectacular VIP Hospitality for fans to enjoy so that they can watch the enthralling action unfold in front of them on the pitch in some style at the Vitality Stadium throughout the 2025/26 season.
At Eventmasters Corporate Hospitality, we offer two luxurious Hospitality Packages, which are the Cherry Orchard and Executive Boxes packages that are both situated in the Vitality Main Stand. Both offer extraordinary views of the pitch, as well as a selection of fine local and French cheeses, chutney, and savoury biscuits, Sky TV, and a dedicated waiting service.
Travelling to Vitality Stadium
Please use the map provided by Google for further information.
How do I get to the Vitality Stadium by Car?
If you would like to use your sat nav, the postcode for the Vitality Stadium is BH7 7AF – in the proximity of the ground, you’ll need to follow the brown road signs that have a football shown on them.
If you are driving from the South East, you will need to follow the A27, M27 and then the A31, before exiting onto the A338 that takes you towards Bournemouth. Then go ahead and take the exit towards Boscombe, where you will need to take the second exit at the roundabout into Kings Park Drive, and you should be able to see the stadium on the left hand side.
From the north, start by following the M6 motorway, before exiting onto the M42 in the direction of London, Warwick and Solihull. You will then need to take the exit situated at junction 3a, which will take you onto the M40.
Next, go ahead and leave the M40 at junction 9, before then taking the A31 / A34 exit. Once you have arrived at the Wendlebury Interchange, please take the 3rd exit onto the A34 towards Oxford / Newbury. Once at the roundabout, enter the M3 via the third exit. Then, follow the M27 and A31, exiting onto the A338 towards Bournemouth. Finally, take the exit towards Boscombe, where you go ahead and take the second exit at the roundabout, taking you onto Kings Park Drive. The stadium will be visible on your left hand side.
If you are driving to the Vitality Stadium from the south east, please go ahead and follow the A27, M27 and A31, where you will then take the exit onto the A338 towards Bournemouth. Then, please take the exit towards Boscombe, following the second exit at the roundabout into Kings Park Drive. The stadium is on the left.
Finally, from the south west, follow the A35 to the A338, and when you are on the A338, go ahead and take the available slip road leading onto the Springbourne Roundabout with signs saying Kings Park. Then, please take the third exit off the roundabout and at the fire station, where you need to stay in the left-hand lane and turn left onto Holdenhurst Road. Then, remain on the left before then going straight through at the traffic lights (with the Queens Park Pub on your right). Take the third exit at the small roundabout and into Kings Park.
How do I get to the Vitality Stadium by Train?
The two most ideal train stations to travel to when going to the Vitality Stadium are the Bournemouth Central Train Station and Pokesdown, with the latter the closest thanks to it being just a 15 minute walk away from the ground.
How do I get to the Vitality Stadium by Bus?
The bus services that you are advised to use are the M1/M2 More buses service that can be accessed from both the Pokesdown and central Bournemouth train stations. It is a service that runs
Vitality Stadium FAQs
Where is the Vitality Stadium located?
Dean Court, now known as the Vitality Stadium due to sponsorship reasons, has been the home of Bournemouth since 1910. Below is the complete address for the Cherries’ home stadium:
AFC Bournemouth, Vitality Stadium, Bournemouth, BH7 7AF.
What is the capacity of the Vitality Stadium?
The capacity of Bournemouth’s Vitality Stadium currently stands at as many as 11,286 – the smallest in the Premier League. There are, however, plans to expand the stadium to a capacity of approximately 20,200 seats, with the club looking to demolish the current South Stand and build a new grandstand with 7,000 seats.
What accessibility features are available at the Vitality Stadium?
The Vitality Stadium has a number of accessibility features for those who need to utilise them. There are a total of four accessible entrances into the stadium, all with level access.
Entrance one is located in the southwest corner of the stadium for blocks 1, 3, 4, 28, 29, and 30, whilst Entrance 2 is found at the southeast corner of the ground for blocks 25, 26, 27, 21, 22, 23, and 24. Entrance 3 is located at the northeast corner and serves the following blocks: 16, 17, 18, 19, 20, 21, 13, 14, and 15. Finally, Entrance 4 is located at the northeast corner of the ground and serves blocks 10, 11, 12, 6, 7, 8, and 9.
Entrance 3 is for both home and visiting supporters, whilst the rest are for home supporters only.
There are also no fewer than 287 home wheelchair viewing positions (11 for away supporters) – 31 of the viewing positions for home fans are elevated (8 for visiting fans). Personal assistants are, of course, permitted to sit adjacent to wheelchair users. Service to seat is also available for food and drink orders.
Portable hearing loops are available via the ticket office, superstore, main reception, the 1910 club bar, and every single one of the lowered concourse counters. Assistance dogs are, of course, welcome. The club will, though, need to know in advance. There are a total of 14 accessible toilets at the Vitality Stadium.
What VIP Hospitality Packages does Eventmasters offer for Bournemouth matches at the Vitality Stadium?
At Eventmasters Corporate Hospitality, we are delighted to be able to offer VIP Hospitality Packages for Bournemouth matches at the Vitality Stadium.
We offer two excellent packages – the Cherry Orchard and the Executive Box – both of which would enhance the experience of the action for yourself and your clients.
What is included in the VIP Hospitality Packages available for matches at Bournemouth’s Vitality Stadium?
We will be starting with the Cherry Orchard VIP Hospitality Package, which includes a welcome drink, a three course meal (breakfast themed option if it’s a 12:30 kick-off), Sky TV, a dedicated waiting service, entertainment from the matchday host, fully licensed bar facilities, a matchday programme, a 10% discount on pre-ordered bottles of wine, prosecco, or champagne, tea, coffee, and mini cakes, a selection of fine local and French cheeses with chutney and savoury biscuits. There is also the opportunity to use our exclusive restaurant after the match, and a man of the match interview may be conducted (although this is dependent on the media schedule).
As for our Executive Box Package, it can offer a dedicated waiting service, fully licensed bar facilities, Sky TV, a matchday programme, a finger buffet, a £500 drinks tab (included), tea and coffee available throughout, exclusive views of the pitch, mini cakes, and a selection of fine local cheeses, chutney, and savoury biscuits.
What are the most convenient transport links to the Vitality Stadium for Bournemouth games this season?
A large number of trains arrive at the Bournemouth Central Train Station – it is wheelchair accessible, and it is situated approximately a 30 minute walk away from the Vitality Stadium, though this station is not the closest to the ground.
It is, in fact, Pokesdown Train Station that is the closest at just 1 mile away, with the walk between there and the stadium itself being roughly a 15 minute walk away. Please note that Pokesdown is currently NOT wheelchair accessible.
For buses, the M2 More bus service runs from Pokesdown Train Station every 30 minutes. Additionally, the 22 service operates from Bournemouth Central Train Station to Boscombe Bus Station every half hour. Its stop at Ashley Road is just a 5 minute walk away from the ground.
If you are coming by car, there is a South Stand Car Park located behind the stadium. There is also free parking at the Avonbourne Academies, which is a 10 minute walk away from the ground. It is open three hours before kick-off on weekend matches, and one and three-quarters hours for weekday games.
How can I contact Eventmasters regarding VIP Hospitality at the Vitality Stadium for Bournemouth home matches this season?
There are a number of ways in which to get in touch with us here at Eventmasters Corporate Hospitality regarding the VIP Hospitality that is on offer for all Bournemouth matches that are played at the Tottenham Hotspur Stadium this season.
You can either fill in an enquiry form located at the bottom of the page, or, if you prefer, call us at 020 7989 6500 to speak with our dedicated sales team, who will be happy to assist you.
Interested in our Vitality Stadium hospitality packages for 2025/26?
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