Official Husqvarna British Masters Hospitality – The Belfry – The 72 Lounge 2027
Eventmasters are delighted to offer official British Masters hospitality for the 2027 tournament at The Belfry Hotel & Resort.
Whether entertaining important clients, celebrating a special occasion or enjoying one of the highlights of the British golfing calendar with family and friends, the 72 Lounge provides a premium base from which to experience the tournament.
The Belfry first hosted the British Masters in 2006, when Sweden’s Johan Edfors finished one shot clear of Gary Emerson, Stephen Gallacher and Jarmo Sandelin. Lee Westwood followed with victory at the venue in 2007 before Gonzalo Fernández-Castaño lifted the trophy there in 2008.
After more than a decade away, the British Masters returned to The Belfry in 2021. Richard Bland became champion that year before Thorbjørn Olesen, Daniel Hillier, Niklas Nørgaard, Alex Noren and Joe Dean added their names to the list of winners at the Brabazon.
The tournament returns once again in August 2027, giving golf supporters another opportunity to see DP World Tour competition at a venue steeped in European golfing history.
British Masters Golf at The Belfry
The Brabazon is synonymous with some of European golf’s most memorable moments.
The championship course is a par 72 measuring more than 7,200 yards, presenting players with a combination of water hazards, strategically positioned bunkers and risk-and-reward opportunities throughout the round.
Few holes are more recognisable than the 10th.
The short par-four is one of The Belfry’s signature holes, presenting players with the choice of laying up or taking an aggressive route towards the green across the water. It has provided countless dramatic moments during both Ryder Cups and British Masters tournaments.
The 72 Lounge is positioned alongside this famous section of the course, giving hospitality guests an excellent base from which to enjoy the action before heading out to follow their chosen groups around the Brabazon.
The Belfry has hosted the Ryder Cup on four occasions, in 1985, 1989, 1993 and 2002, and remains one of the venues most closely associated with European golf.
72 Lounge Hospitality Package – Husqvarna British Masters 2027
Enjoy the Husqvarna British Masters from a premium setting with Eventmasters’ 72 Lounge hospitality package at The Belfry.
Named in recognition of the European Tour’s inaugural season in 1972, the 72 Lounge provides guests with an exclusive hospitality base alongside the celebrated 10th hole of the Brabazon Course.
Located within the Masters Suite building, guests can enjoy all-day access to the lounge while retaining the freedom to explore the course and follow the tournament throughout the day.
An outdoor terrace overlooking the 10th fairway provides a superb vantage point over one of the most entertaining holes on the course, while full television coverage inside the lounge makes it easy to keep up with action taking place elsewhere around the Brabazon.
72 Lounge Hospitality Package Includes:
- All-day access to the 72 Lounge in the Masters Suite building
- Location alongside the famous 10th hole of the Brabazon Course
- Outdoor terrace overlooking the 10th fairway
- Casual breakfast and lunch
- Selection of British cuisine and bowl food
- Complimentary bar serving beer, wine and soft drinks
- Indoor and outdoor lounge seating
- General admission ticket to the Husqvarna British Masters
- Full television coverage from around the course
- Current or former player Q&A
- Golf simulator experience
- Reserved VIP parking, with one space per two guests
The combination of course access and a dedicated hospitality base allows guests to build their day around the golf. Follow a favourite player around the Brabazon, watch the field tackle the famous closing holes or return to the 72 Lounge for food and refreshments throughout the tournament.
Husqvarna British Masters Golf Hospitality 2027 – FAQs
When is the Husqvarna British Masters 2027?
The 2027 Husqvarna British Masters will take place from Thursday 26th August to Sunday 29th August 2027.
Where is the British Masters taking place in 2027?
The Husqvarna British Masters 2027 will take place at The Belfry Hotel & Resort near Sutton Coldfield, with tournament play staged on the famous Brabazon Course.
What is the British Masters?
The British Masters is a professional golf tournament on the DP World Tour. First played in 1946, it has been won by some of the biggest names in European and international golf.
Who won the British Masters in 2026?
England’s Joe Dean won the 2026 Husqvarna British Masters at The Belfry. Dean carded a final-round 63 to finish 14 under par and secure a three-shot victory, earning his first DP World Tour title.
Who is the defending British Masters champion in 2027?
Joe Dean is the defending champion heading into the 2027 Husqvarna British Masters following his victory at The Belfry in August 2026.
Which course hosts the Husqvarna British Masters?
The tournament is played on the Brabazon Course at The Belfry. The par-72 championship course has also hosted the Ryder Cup on four occasions.
Why is the 10th hole at The Belfry famous?
The Brabazon’s 10th is a short risk-and-reward par four. Players can choose to lay up or attempt to reach the green from the tee across the water, making it one of the most entertaining and recognisable holes on the course.
What British Masters hospitality is available with Eventmasters?
Eventmasters offers the premium 72 Lounge hospitality package for the Husqvarna British Masters at The Belfry.
The package combines admission to the tournament with access to a dedicated hospitality facility alongside the Brabazon’s 10th hole.
What is included in the 72 Lounge hospitality package?
The 72 Lounge package includes all-day hospitality access, breakfast and lunch, a complimentary bar serving beer, wine and soft drinks, an afternoon cocktail hour, indoor and outdoor seating, an outdoor terrace overlooking the 10th fairway, general admission, television coverage, a player Q&A, golf simulator experience and reserved VIP parking.
Where is the 72 Lounge located?
The 72 Lounge is located within the Masters Suite building at The Belfry alongside the 10th hole of the Brabazon Course.
Its outdoor terrace overlooks the 10th fairway, placing guests close to one of the most famous risk-and-reward holes in European golf.
Can 72 Lounge guests leave the hospitality area to watch the golf?
Yes. General admission to the course is included, allowing guests to move between the 72 Lounge and the Brabazon Course throughout the day.
This gives guests the flexibility to follow particular players or groups before returning to the lounge for food, drinks and refreshments.
Is food included with British Masters hospitality?
Yes. Guests in the 72 Lounge can enjoy a casual breakfast and lunch, with a selection of British cuisine and bowl food available during the day.
Are drinks included in the 72 Lounge?
Yes. A complimentary bar serving beer, wine and soft drinks is included, alongside an afternoon cocktail hour.
Is parking included with the 72 Lounge package?
Yes. Reserved VIP parking is included at a ratio of one parking space for every two guests.
What is the dress code for British Masters hospitality?
Smart casual or appropriate golf attire is recommended for hospitality guests.
As the British Masters is an outdoor event involving walking across uneven ground, comfortable footwear and clothing suitable for the weather are strongly recommended. Metal-spiked golf shoes should not be worn.
What time does British Masters hospitality open?
Exact 2027 hospitality and tournament opening times will be confirmed closer to the event.
Guests will receive the relevant arrival and ticketing information ahead of their chosen day.
Who will play in the 2027 Husqvarna British Masters?
The 2027 player field will be confirmed closer to the tournament.
The British Masters regularly attracts leading DP World Tour golfers alongside former champions and established names from European golf.
Who is the title sponsor of the British Masters?
Husqvarna became title partner of the British Masters in 2026 after agreeing a multi-year partnership with the DP World Tour.
Is the British Masters suitable for corporate hospitality?
Yes. The 72 Lounge is particularly well suited to corporate entertainment, providing a relaxed environment for hosting clients and colleagues while still offering access to the live tournament.
It is also suitable for golf fans, groups of friends and guests celebrating a special occasion.
How can I book British Masters 2027 hospitality?
British Masters 2027 hospitality packages can be booked with Eventmasters. Guests can secure premium hospitality for their preferred tournament day and experience the action from the 72 Lounge at The Belfry.
Interested in the Husqvarna British Masters at the Belfry? Complete the form below:
