Official Husqvarna British Masters Hospitality – The Belfry – The 72 Lounge 2026
Eventmasters are delighted to provide our ultimate golf hospitality for the British Masters in 2026. Experience the luxury of one of the most famous European Tour events with our superb British Masters hospitality packages to suit VIP clients, family & friends.
Husqvarna will be the title sponsor of this tournament for a seventh consecutive year.
Founded in 1946, shortly after World War II, the British Masters has become a cornerstone of the golfing calendar. Over the years, the tournament has been hosted by golfing greats such as Lee Westwood, Tommy Fleetwood, Luke Donald, Ian Poulter, and Justin Rose, building a reputation for thrilling competition and unforgettable drama.
The tournament has now found a permanent home at the legendary The Belfry, which welcomed 50,000 spectators during last year’s event. For 2026, six-time Major Champion Sir Nick Faldo will once again host the Husqvarna British Masters, continuing the tradition of world-class golf at this iconic venue.
Iconic moments are commonplace at The British Masters, with numerous memorable moments over the last eight decades of competition.
Initially, the British Masters varied its location, and in 1967 it was hosted at the Royal St. George’s in Kent. An iconic moment in this particular year saw Tony Jacklin achieve the first-ever hole-in-one to be televised in Britain.
At the 1989 British Masters, Nick Faldo made history by finishing 21 shots under par – a remarkable achievement at the time. This record stood until 1993, when Peter Baker surpassed it with a score of 22 under par. The Englishman’s impressive performance still holds as the tournament’s record to this day.
Since the tournament started all the way back in the 1940s, only 13 players have ever won the British Masters more than once: Seve Ballesteros (1986 & 1991), Harry Bradshaw (1953 & 1955), Bernard Gallacher (1974 & 1975), Bernard Hunt (1963 & 1965), Tony Jacklin (1967 & 1973), Cobie Legrange (1964 & 1969), Bobby Locke (1946 – tied with Jimmy Adams) & 1954), Greg Norman (1981 & 1982), Christy O’Connor Sr (1956 & 1959), Dai Rees (1950 & 1962), Peter Thomson (1961 & 1968), Harry Weetman (1952 & 1958) & Ian Woosnam (1983 & 1994).
There was good news for golf fans across the globe when it was announced that Justin Rose would be returning to the British Masters last year. Rose has, of course, been the world’s number one, and he famously won the 2013 US Open at Merion Golf Club, which saw him become the first Englishman to win a major Championship since Sir Nick Faldo won his third Masters title in 1996.
The Belfry hosted the British Masters for the very first time in 2006, which saw Johan Edfors win by 1 stroke ahead of Gary Emerson, Stephen Gallacher and Jarmo Sandelin. It then hosted Lee Westwood’s win in 2007 and Gonzalo Fernández-Castaño’s in 2008.
Then, after 13 years away, the prestigious British Masters returned to the famous Belfry for the 2021 tournament, which saw England’s Richard Bland taste success, winning with 13 below par.
In 2022, Thorbjorn Olesen sank consecutive 30-35-foot putts to join the winning circle. This year is guaranteed to bring excitement and tension, with the popular tournament returning to the iconic Brabazon Course in VIP style.
The winner back in 2023 was Daniel Hillier, whose win saw him come out on top, finishing 10 under par, just ahead of runners-up Gunner Wiebe of the United States and England’s Oliver Wilson, who finished on 8 under par.
The 2024 British Masters saw Denmark’s Niklas Norgaard emerge victorious, ending the tournament at 16 under par with South Africa’s Thriston Lawrence just behind him in second place on 14 under par. Rasmus Hojgaard rounded off the top three in third place at 12 under par.
In 2025, Sweden’s Alex Noren claimed victory in the British Masters by a single shot, edging out joint runners-up Nicolai Hojgaard and Kazuma Kobori, who pushed him all the way. After a bogey on the ninth hole, Noren made a strong recovery with consecutive birdies on the 10th and 11th. Despite a tense finish with another bogey on the 18th, he held his nerve to secure a memorable win at the iconic The Belfry.
This was the second time in his career that Noren had won the British Masters, with his maiden triumph coming back in 2016, where, on this occasion, his closest competition for glory was Austria’s Bernd Wiesberger who was runner-up by a margin of just 2 strokes in the end.
All eyes are on who will be the winner of the highly prestigious 2026 Husqvarna British Masters at The Belfry.
The Brabazon underwent several overhauls in the past, updating it with new technologies to make it more challenging for the Husqvarna British Masters. The update added a fourth tee to improve the golf experience while keeping the course a par 72.
The Husqvarna British Masters is a fantastic spectacle, and what better way to experience the tournament than with excellent golf hospitality at the Belfry Hotel. Packages include:
72 Lounge Hospitality Package – Husqvarna British Masters
Witness outstanding golf with Eventmasters British Masters hospitality at The Belfry in 2026.
72 Lounge is our new premium experience for 2026, representing the first season of the European Tour in 1972. It offers fans the chance to enjoy incredible views of the golf in a relaxed setting. Get access to an exclusive terrace overlooking the 10th fairway, a complimentary bar, a range of food stations, an afternoon cocktail hour and full TV coverage so you don’t miss any of the action!
You and your guests will also be able to enjoy all day access to the 72 lounge in the brand new Masters Suite building at the Belfry alongside the iconic 10th hole on the Brabazon, as well as reserved VIP Parking (1 per 2 guests), a general admission ticket, and unreserved seating within the facility, with a variety of outdoor and indoor lounge seating available.
British Masters Golf Hospitality – FAQ (72 Lounge Package)
What is the British Masters?
The British Masters is a prestigious professional golf tournament on the DP World Tour, hosted at The Belfry. It attracts world-class golfers and is one of the UK’s most popular golf events.
When does the British Masters take place?
The 2026 tournament is expected to run from Thursday 27 August to Sunday 30 August 2026 (subject to final confirmation).
What are the daily timings?
While exact tee times vary each day:
Gates typically open in the morning (approx. 7:00–8:00am)
Play continues throughout the day
Hospitality access (including the 72 Lounge) is all-day, from arrival through late afternoon/early evening
Your exact timings will be confirmed on your e-ticket.
What is included in the 72 Lounge package?
The 72 Lounge is a premium hospitality experience offering:
- All-day access to a VIP lounge overlooking the 10th fairway
- Casual breakfast, grazing lunch, and snacks
- Complimentary bar (beer, wine & soft drinks)
- Afternoon cocktail hour
- Indoor & outdoor seating plus terrace views
- Full TV coverage of the tournament
- General admission to the course
- VIP parking (1 space per 2 guests)
- Where is the 72 Lounge located?
The lounge is situated in the Masters Suite building at The Belfry, overlooking the iconic 10th hole on the Brabazon Course.
What does a typical day look like?
Arrival: Check in and receive your wristband
Morning: Breakfast and early course viewing
Midday: Explore the course + relaxed lunch
Afternoon: Return for drinks, snacks & entertainment
Departure: Leave at your leisure after play finishes
Is there a dress code?
Yes – smart casual:
Collared shirts required
Tailored trousers or smart chinos
Smart footwear recommended
Jeans/denim are typically not permitted
It’s also advisable to dress for outdoor conditions.
Are children allowed?
Yes, there are no strict age restrictions, but hospitality packages are typically geared towards adults and corporate guests.
Is parking included?
Yes – the package includes VIP parking (1 space per 2 guests).
Is the event cashless?
Yes, the British Masters operates as a cashless event, so contactless payment is recommended.
Where are the entrances?
There are two main entry points to The Belfry:
Lichfield Road entrance
A4091 entrance (near public parking/taxi drop-off)
Food, Drink & Experience
What food and drink is provided?
Guests enjoy:
- Breakfast (pastries, hot options, smoothies)
- Lunch (bowl food, British dishes, street-food style)
- Afternoon snacks and grazing boards
- Complimentary drinks throughout the day
- Can I leave the lounge to watch golf?
Yes – your package includes full course access, so you can move between the lounge and the course freely.
Will I see the players?
Yes – you can:
Watch live action from the course
Enjoy views from the terrace
Potentially attend Q&A sessions or activations with players
Who is the 72 Lounge package best suited for?
- Corporate hospitality & client entertaining
- Special occasions or premium days out
- Golf fans wanting a relaxed, VIP experience
What should I bring?
- Your e-ticket (digital or printed)
- Valid ID if required
- Comfortable footwear
- Weather-appropriate clothing
Interested in the Husqvarna British Masters at the Belfry? Complete the form below:
