Official Betfred British Masters Hospitality – The Belfry – The 72 Lounge 2026
Eventmasters are delighted to provide our ultimate golf hospitality for the British Masters in 2026. Experience the best of one of the most famous European Tour events with our superb British Masters hospitality packages to suit VIP clients, family & friends.
Betfred, the UK-based bookmakers, will be the title sponsor of this tournament for a seventh consecutive year.
Founded during the 1940s, the British Masters has become the staple of the golfing calendar. Having previously been hosted by Lee Westwood, Tommy Fleetwood, Luke Donald, Ian Poulter and Justin Rose, the tournament has risen in popularity, bringing drama and tension each year. The Masters has found a permanent home at the legendary The Belfry, where 50,000 spectators lined the fairways during last year’s tournament. For 2026, six-time Major Champions Sir Nick Faldo remains as the long-term host of the Betfred British Masters.
Iconic moments are commonplace at The British Masters, there have been a number of memorable moments over the years.
Initially the British Masters varied its location, and in 1967 it was hosted at the Royal St. George’s in Kent. An iconic moment in this particular year saw Tony Jacklin achieve the first ever hole in one to be televised on British TV.
In the 1989 British Masters, Nick Faldo made history when he finished 21 shots under par with a record score of 267. What was extraordinary about this was that this record would only last until 1993 when Peter Baker triumphed 22 under par. The Englishman’s record still stands to this day.
Since the tournament started all the way back in the 1940s, only 13 players have ever won the British Masters more than once (at the time of writing): Seve Ballesteros (1986 & 1991), Harry Bradshaw (1953 & 1955), Bernard Gallacher (1974 & 1975), Bernard Hunt (1963 & 1965), Tony Jacklin (1967 & 1973), Cobie Legrange (1964 & 1969), Bobby Locke (1946 – tied with Jimmy Adams) & 1954), Greg Norman (1981 & 1982), Christy O’Connor Senior (1956 & 1959), Dai Rees (1950 & 1962), Peter Thomson (1961 & 1968), Harry Weetman (1952 & 1958) & Ian Woosnam (1983 & 1994).
There was good news for golf fans across the globe when it was announced that Justin Rose will be returning to the British Masters last year. Rose has of course been the world’s number one and he famously won the 2013 US Open at Merion Golf Club, which saw him become the first Englishman to win a major Championship since Sir Nick Faldo won his third Masters title in 1996.
Justin Rose also came into this tournament with some momentum after he won the AT&T Pebble Beach Pro-Am in February 2023. This ended a winless streak that had lasted four years in total.
The Belfry hosted the British Masters for the very first time in 2006 which saw Johan Edfors win by 1 stroke ahead of Gary Emerson, Stephen Gallacher and Jarmo Sandelin. It then hosted Lee Westwood’s win in 2007 and Gonzalo Fernández-Castaño’s win in 2008.
Then, after 15 years away, the prestigious British Masters returned to the famous Belfry for the 2021 tournament which saw England’s Richard Bland taste success, winning with 13 below par.
In 2022, Thorbjorn Olesen sunk consecutive 30-35 feet putts to join Seve Ballesteros, Ian Woosnam, Greg Norman, Nick Faldo, Bernhard Langer, Sandy Lyle and Lee Trevino in claiming the British Masters winners trophy. This year is guaranteed to be better, with the popular tournament returning to the iconic Brabazon Course in VIP style.
The winner back in 2023 was Daniel Hillier, whose win back saw him come out on top, finishing 10 under par, just ahead of runners-up Gunner Wiebe of the United States and England’s Oliver Wilson, who were 8 under par in the end.
The 2024 Betfred British Masters saw Denmark’s Niklas Norgaard emerge victorious, ending the tournament at 16 under par with South Africa’s Thriston Lawrence just behind him in second place on 14 under par. Rasmus Hojgaard rounded off the top three in third place at 12 under par.
In 2025, Sweden’s Alex Noren won the most recent edition of this tournament by just one shot, beating joint runners-up Nicolai Hojgaard and Kazuma Kobori who pushed him all the way. Noren got a bogey on the ninth hole, though he did manage, to his immense relief, to recover, with him getting birdies on the 10th and 11th holes before going on to secure the win even after matters were made tense after getting another bogey on the 18th and final hole at the famous Belfry.
This was the second time in his successful career that Noren had won the Betfred British Masters, with his maiden triumph coming back in 2016, where, on this occasion, his closest competition for glory was Austria’s Bernd Wiesberger who was runner-up by a margin of just 2 strokes in the end.
All eyes are on who will be the winner of the 2026 edition of the highly prestigious Betfred British Masters at The Belfry.
The Brabazon underwent several stages in the past, updating it with new technologies and make it more challenging for the Betfred British Masters. The update introduced an additional fourth tees to improve the golf experience while remaining a par 72 course.
The Betfred British Masters is a fantastic spectacle, and what better way to experience the tournament than with excellent golf hospitality at the Belfry hotel. Packages include:
72 Lounge Hospitality Package – Betfred British Masters
Witness outstanding golf with Eventmasters British Masters hospitality at The Belfry in 2026.
72 Lounge is our new premium experience for 2026, representing the first season of the European Tour in 1972. It offers fans the chance to enjoy incredible views of the golf in a relaxed setting. Get access to an exclusive terrace overlooking the 10th fairway, a complimentary bar, a range of food stations, an afternoon cocktail hour and full TV coverage so you don’t miss any of the action!
You and your guests will also be able to enjoy all day access to the 72 lounge in the brand new Masters Suite building at the Belfry alongside the iconic 10th hole on the Brabazon, as well as reserved VIP Parking (1 per 2 Guests), a general admission ticket, and unreserved seating within the facility, with a variety of outdoor and indoor lounge seating available.
British Masters Hospitality 2026 FAQs
When does the 2026 British Masters start?
The 2026 British Masters takes place at The Belfry in Sutton Coldfield, from Thursday 27th August to Sunday 30th August 2026. Please note that the dates are yet to be officially confirmed for 2026.
Will there be a dedicated viewing area for wheelchair users?
Yes, there will be a dedicated viewing area for wheelchair users, which will be a roped off area at the 1st tee and there is a second viewing area at the 18th hole.
Where are the entry gates to The Belfry located?
There are two entry gates into The Belfry Venue. One is located just off Lichfield Road. The second entrance is to be found near public parking and a taxi drop off point just off the A4091.
Is the 2026 British Masters a cashless event?
Yes, the 2026 British Masters is a cashless event, with contactless payment accepted.
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