Official Husqvarna British Masters Hospitality – The Belfry – The 72 Lounge 2026
Eventmasters are delighted to provide our ultimate golf hospitality for the British Masters in 2026. Experience the best of one of the most famous European Tour events with our superb British Masters hospitality packages to suit VIP clients, family & friends.
Husqvarna, will be the title sponsor of this tournament for a seventh consecutive year.
Founded during the 1940s, the British Masters has become the staple of the golfing calendar. Having previously been hosted by Lee Westwood, Tommy Fleetwood, Luke Donald, Ian Poulter and Justin Rose, the tournament has risen in popularity, bringing drama and tension each year. The Masters has found a permanent home at the legendary The Belfry, where 50,000 spectators lined the fairways during last year’s tournament. For 2026, six-time Major Champions Sir Nick Faldo remains as the long-term host of the Husqvarna British Masters.
Iconic moments are commonplace at The British Masters, there have been a number of memorable moments over the years.
Initially the British Masters varied its location, and in 1967 it was hosted at the Royal St. George’s in Kent. An iconic moment in this particular year saw Tony Jacklin achieve the first ever hole in one to be televised on British TV.
In the 1989 British Masters, Nick Faldo made history when he finished 21 shots under par with a record score of 267. What was extraordinary about this was that this record would only last until 1993 when Peter Baker triumphed 22 under par. The Englishman’s record still stands to this day.
Since the tournament started all the way back in the 1940s, only 13 players have ever won the British Masters more than once (at the time of writing): Seve Ballesteros (1986 & 1991), Harry Bradshaw (1953 & 1955), Bernard Gallacher (1974 & 1975), Bernard Hunt (1963 & 1965), Tony Jacklin (1967 & 1973), Cobie Legrange (1964 & 1969), Bobby Locke (1946 – tied with Jimmy Adams) & 1954), Greg Norman (1981 & 1982), Christy O’Connor Senior (1956 & 1959), Dai Rees (1950 & 1962), Peter Thomson (1961 & 1968), Harry Weetman (1952 & 1958) & Ian Woosnam (1983 & 1994).
There was good news for golf fans across the globe when it was announced that Justin Rose will be returning to the British Masters last year. Rose has of course been the world’s number one and he famously won the 2013 US Open at Merion Golf Club, which saw him become the first Englishman to win a major Championship since Sir Nick Faldo won his third Masters title in 1996.
Justin Rose also came into this tournament with some momentum after he won the AT&T Pebble Beach Pro-Am in February 2023. This ended a winless streak that had lasted four years in total.
The Belfry hosted the British Masters for the very first time in 2006 which saw Johan Edfors win by 1 stroke ahead of Gary Emerson, Stephen Gallacher and Jarmo Sandelin. It then hosted Lee Westwood’s win in 2007 and Gonzalo Fernández-Castaño’s win in 2008.
Then, after 15 years away, the prestigious British Masters returned to the famous Belfry for the 2021 tournament which saw England’s Richard Bland taste success, winning with 13 below par.
In 2022, Thorbjorn Olesen sunk consecutive 30-35 feet putts to join Seve Ballesteros, Ian Woosnam, Greg Norman, Nick Faldo, Bernhard Langer, Sandy Lyle and Lee Trevino in claiming the British Masters winners trophy. This year is guaranteed to be better, with the popular tournament returning to the iconic Brabazon Course in VIP style.
The winner back in 2023 was Daniel Hillier, whose win back saw him come out on top, finishing 10 under par, just ahead of runners-up Gunner Wiebe of the United States and England’s Oliver Wilson, who were 8 under par in the end.
The 2024 British Masters saw Denmark’s Niklas Norgaard emerge victorious, ending the tournament at 16 under par with South Africa’s Thriston Lawrence just behind him in second place on 14 under par. Rasmus Hojgaard rounded off the top three in third place at 12 under par.
In 2025, Sweden’s Alex Noren won the most recent edition of this tournament by just one shot, beating joint runners-up Nicolai Hojgaard and Kazuma Kobori who pushed him all the way. Noren got a bogey on the ninth hole, though he did manage, to his immense relief, to recover, with him getting birdies on the 10th and 11th holes before going on to secure the win even after matters were made tense after getting another bogey on the 18th and final hole at the famous Belfry.
This was the second time in his successful career that Noren had won the British Masters, with his maiden triumph coming back in 2016, where, on this occasion, his closest competition for glory was Austria’s Bernd Wiesberger who was runner-up by a margin of just 2 strokes in the end.
All eyes are on who will be the winner of the 2026 edition of the highly prestigious Husqvarna British Masters at The Belfry.
The Brabazon underwent several stages in the past, updating it with new technologies and make it more challenging for the Husqvarna British Masters. The update introduced an additional fourth tees to improve the golf experience while remaining a par 72 course.
The Husqvarna British Masters is a fantastic spectacle, and what better way to experience the tournament than with excellent golf hospitality at the Belfry hotel. Packages include:
72 Lounge Hospitality Package – Husqvarna British Masters
Witness outstanding golf with Eventmasters British Masters hospitality at The Belfry in 2026.
72 Lounge is our new premium experience for 2026, representing the first season of the European Tour in 1972. It offers fans the chance to enjoy incredible views of the golf in a relaxed setting. Get access to an exclusive terrace overlooking the 10th fairway, a complimentary bar, a range of food stations, an afternoon cocktail hour and full TV coverage so you don’t miss any of the action!
You and your guests will also be able to enjoy all day access to the 72 lounge in the brand new Masters Suite building at the Belfry alongside the iconic 10th hole on the Brabazon, as well as reserved VIP Parking (1 per 2 Guests), a general admission ticket, and unreserved seating within the facility, with a variety of outdoor and indoor lounge seating available.
British Masters Golf Hospitality – FAQ (72 Lounge Package)
What is the British Masters?
The British Masters is a prestigious professional golf tournament on the DP World Tour, hosted at The Belfry. It attracts world-class golfers and is one of the UK’s most popular golf events.
When does the British Masters take place?
The 2026 tournament is expected to run from Thursday 27 August to Sunday 30 August 2026 (subject to final confirmation).
What are the daily timings?
While exact tee times vary each day:
Gates typically open in the morning (approx. 7:00–8:00am)
Play continues throughout the day
Hospitality access (including the 72 Lounge) is all-day, from arrival through late afternoon/early evening
Your exact timings will be confirmed on your e-ticket.
What is included in the 72 Lounge package?
The 72 Lounge is a premium hospitality experience offering:
- All-day access to a VIP lounge overlooking the 10th fairway
- Casual breakfast, grazing lunch, and snacks
- Complimentary bar (beer, wine & soft drinks)
- Afternoon cocktail hour
- Indoor & outdoor seating plus terrace views
- Full TV coverage of the tournament
- General admission to the course
- VIP parking (1 space per 2 guests)
- Where is the 72 Lounge located?
The lounge is situated in the Masters Suite building at The Belfry, overlooking the iconic 10th hole on the Brabazon Course.
What does a typical day look like?
Arrival: Check in and receive your wristband
Morning: Breakfast and early course viewing
Midday: Explore the course + relaxed lunch
Afternoon: Return for drinks, snacks & entertainment
Departure: Leave at your leisure after play finishes
Is there a dress code?
Yes – smart casual:
Collared shirts required
Tailored trousers or smart chinos
Smart footwear recommended
Jeans/denim are typically not permitted
It’s also advisable to dress for outdoor conditions.
Are children allowed?
Yes, there are no strict age restrictions, but hospitality packages are typically geared towards adults and corporate guests.
Is parking included?
Yes – the package includes VIP parking (1 space per 2 guests).
Is the event cashless?
Yes, the British Masters operates as a cashless event, so contactless payment is recommended.
Where are the entrances?
There are two main entry points to The Belfry:
Lichfield Road entrance
A4091 entrance (near public parking/taxi drop-off)
Food, Drink & Experience
What food and drink is provided?
Guests enjoy:
- Breakfast (pastries, hot options, smoothies)
- Lunch (bowl food, British dishes, street-food style)
- Afternoon snacks and grazing boards
- Complimentary drinks throughout the day
- Can I leave the lounge to watch golf?
Yes – your package includes full course access, so you can move between the lounge and the course freely.
Will I see the players?
Yes – you can:
Watch live action from the course
Enjoy views from the terrace
Potentially attend Q&A sessions or activations with players
Who is the 72 Lounge package best suited for?
- Corporate hospitality & client entertaining
- Special occasions or premium days out
- Golf fans wanting a relaxed, VIP experience
What should I bring?
- Your e-ticket (digital or printed)
- Valid ID if required
- Comfortable footwear
- Weather-appropriate clothing
Interested in the Husqvarna British Masters at the Belfry? Complete the form below:
