Horse Racing, Ascot Racecourse - Royal Ascot 2024

QIPCO British Champions Day 2024 – Ascot Racecourse

Ascot Champions Day: Saturday 19th October 2024

As the culmination of the QIPCO British Champions Series, this year’s edition of ‘The Ultimate Raceday’ will once again stage a star-studded card to satisfy both those returning and those new to the event.

We are proud to offer the best in official QIPCO Champion’s Day Hospitality Packages, as an Official Hospitality Supplier (OHS) appointed directly by Ascot Racecourse.

The day would rightly be described as the grand finale of the flat racing season in Britain and attracts some of the world’s finest horses – for some of the biggest Group One races including the QIPCO Champion Stakes.

Another highlight race on Champions Day is the Queen Elizabeth II Stakes. It is Europe’s richest mile race and boasts a star-studded line-up.

Entertain your important clients and guests at the UK’s richest race meeting with our superb QIPCO Champion’s Day Ascot Corporate Hospitality.  The glorious setting of Ascot Racecourse provides a perfect backdrop for the world-class racing action and first-class hospitality on offer which offers you the opportunity to enjoy this iconic day in VIP style.  We offer hospitality in the Grandstand Box, The Paddock Restaurant and the Pavilion.


More about QIPCO British Champions Day:

The QIPCO British Champions Day at the iconic Ascot Racecourse is one of horse racing’s most prestigious events, and a plethora of enthralling races take place over the course of one action-packed day. It is also the richest race day in Britain, with the prize money on offer being no less than £4.2 million in total.

The event itself is relatively new, starting back in 2011. Before the creation of the British Champions Day, two of the most prestigious late season fixtures were staged at both Ascot and Newmarket until 2010. This was when organisers decided to create the QIPCO British Champions Day, as it is known today.

The Champion Stakes were moved from Newmarket as a result. The race had been held there since 1877, and the most recent winner there, Twice Over, won prize money worth £350,000 in 2010. Following this move, the prize money for this race rose dramatically to £1.3 million a year later. It was now the most valuable race that is run over a mile and a quarter in the entirety of Europe.

As for the Queen Elizabeth II Stakes, it had always been run at Ascot, and with the inception of the QIPCO British Champions Day, it became the most valuable one-mile race in Europe with prize money for the winner worth no less than £1 million.

Over the proceeding years, the Diadem Stakes became the British Champions Sprint, whilst the Jockey Club Cup and the Pride Stakes moved from Newmarket, and they are now known as the British Champions Long Distance Cup and the British Champions Fillies’ and Mares’ Stakes respectively.

Frankel, one of horse racing's most successful and revered horses, was unbeaten in all fourteen races he ran in his career. He took part in his final-ever run at British Champions Day when he ran in the 2012 Champion Stakes, which he won. There was competition from Cirrus Des Aigles and Nathaniel, but they had to settle for second and third place, respectively, in the end.

The legendary Frankie Dettori is the most successful jockey at this event, with 11 victories from more than 50 rides. The Italian was on 9, but he added two victories in 2023 in that year’s British Champions Long Distance Cup on board Trawlerman and Champion Stakes on board King Of Steel.

The 2023 QIPCO British Champions Day was enthralling, and it saw a plethora of winners across the day’s 6 races, with Dettori winning the Long Distance Cup and the Champion Stakes.

The winners of the other four races were as follows: Art Power (Sprint Stakes, Jockey – David Allan), Poptronic (Fillies’ & Mares’ Stakes, Jockey – Sam James), Big Rock (Queen Elizabeth II Stakes, Jockey – Aurelien Lemaitre) and The Gatekeeper (Balmoral Handicap, Jockey – Joe Fanning).

With the excitement already building for the next QIPCO British Champions Day at Ascot Racecourse in 2024, there is no better way to experience world-class racing action than with an Eventmasters VIP Horse Racing Hospitality Package.

2024 QIPCO British Champions Day and Ascot Racecourse FAQs:

The highly anticipated QIPCO British Champions Day is set to return to the historic Ascot Racecourse on Saturday 19th October 2024.

Yes, there is a dress code for those who attend the 2024 QIPCO British Champions Day at Ascot Racecourse. Gentlemen should wear a lounge suit and tie, whilst Ladies should wear a smart clothing and hats, although hats are not compulsory. Please note that when watching the racing action at this racecourse, you are NOT allowed to wear jeans or trainers.

Gates to this event are set to open at 10:30 sharp, and the racing will begin with the QIPCO British Champions Long Distance Cup at 13:15, before the action then comes to a close with the prestigious QIPCO Champion Stakes at 15:45.

There are a total of 5 car parks and over 8,000 parking spaces for you to choose from that are located at various locations around the Ascot Racecourse. Please note that the majority of car parking spaces are on fields, so you will need to be careful driving on what will be an uneven surface. Accessible parking is available at Ascot for this event, and they are located close to the entrances to the racecourse itself. If you use these accessible parking spots, please remember to display your Blue Badge. As for hospitality parking, you will have car park labels to tell you which car park that you should use.

In between the gates opening and the action getting underway, there will be a Champions Day Sale at the Parade Ring (11:10), a Jockey Masterclass at the Grandstand Lawn (12:00) and jockey signing opportunities at the Queen Anne Lawn (12:20). There will also be a jockey masterclass with Billy Loughnane (13:30), a Clare Balding Book Signing (14:05), a Champion Owner Presentation (14:40) and a Vet Talk at Motivator Lawn (14:45). Then, once all the racing for the day has concluded, there will be an afterparty featuring headline act Groove Armada which gets underway on the Grandstand Lawn from 16:45.

Yes, accessible parking is available at Ascot for this event, and they are located close to the entrances to the racecourse itself. If you use these accessible parking spots, please remember to display your Blue Badge.

The day is amongst Ascot’s most prestigious events, and it has the honour of being the one of the richest race days in Britain with prize money on offer worth no less than £4 million in total.

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