Bournemouth v Sunderland Hospitality Tickets & Packages

The Vitality Stadium Hospitality Dress Code

For hospitality at Bournemouth’s Vitality Stadium, the dress code is generally smart casual. That usually means:

Men: Collared shirts, smart trousers or chinos, optional blazer; avoid sportswear, ripped jeans, or trainers.

Women: Dresses, skirts, smart trousers or blouses; again, avoid casual sportswear.

General: No football jerseys, hoodies, or caps.

Hospitality areas aim for a polished but relaxed environment—so you don’t need a suit unless you want to go extra formal.

The Cherries qualified for the UEFA Europa League for the very first time under former Head Coach Andoni Iraola after finishing 6th in the Premier League.

Bournemouth have been amongst the chasing pack for the European places for the last few seasons, finishing 12th and 9th before recording last season’s 6th place finish.

They have now entered a new era after the appointment of former RB Leipzig and Borussia Dortmund Head Coach Marco Rose.

The German has spent six seasons managing in the Bundesliga before making the move to England and has enjoyed huge success.

Before his move to Germany, Rose was in RB Salzburg’s dugout and managed the Austrian side to two Austrian First Division titles and the Austrian domestic cup between 2017 and 2019.

He is well-known for high-tempo football with plenty of pressing, often in a 4-4-2 shape, which could cause issues for many sides in the Premier League.

During his time in the Bundesliga, Rose lifted the DFB Pokal and the German Super Cup with RB Leipzig, where he boasted a points per game record of 1.85 before departing in 2025.

Before his move to Leipzig, Rose spent time at European giants Borussia Dortmund. Despite only staying at the Signal Iduna Park for one season, he did match his record at Leipzig with a 1.85 PPG record.

Now the German finds himself on the English seaside to take Bournemouth to the Champions League and face Europe’s elite.

He’ll be boosted by a squad full of young talent with the likes of Rayan, Alex Scott, and Junior Kroupi ready to set the Premier League alight once again.

The latter broke Robbie Fowler’s record of the most goals scored by a teenager in the first Premier League season last year scoring 13 in 35 appearances.

Regis Le Bris’ Black Cats are coming off the back of an incredible return to the Premier League.

In Le Bris’ first season in charge of a Premier League club the Wearsiders qualified for the UEFA Europa League, marking a sensational return.

Sunderland also managed to do the double over bitter rivals Newcastle in the Tyne-Wear derby. They won 1-0 at home and came back to win 1-2 at St James’ Park thanks to a last gasp Brian Brobbey winner.

Overall, these two clubs have gone head to head in a competitive fixture in all competitions on a total of 12 occasions. Sunderland have the better record with 6 victories over Bournemouth’s 2, drawing 4.

Bournemouth v Sunderland Hospitality Tickets & Packages 2026/27 – FAQs

When will Sunderland play against Bournemouth at the Vitality Stadium in the 2026/27 season?

The official fixture date and kick-off time will be confirmed once the Premier League releases the full schedule. Due to high demand for Bournemouth hospitality, guests are encouraged to register early for package availability and priority updates. The top of this page will be updated with the date of the match and kick-off time once the information is available.

Where is Bournemouth vs Sunderland being played?

Bournemouth will host Sunderland at the Vitality Stadium, Bournemouth. The stadium is located at Kings Park, Bournemouth, BH7 7AF with the stadium boasting world-class football and hospitality.

How do I get to the Vitality Stadium for Bournemouth hospitality?

If you would like to use your sat nav, the postcode for the Vitality Stadium is BH7 7AF – in the proximity of the ground, you’ll need to follow the brown road signs that have a football shown on them.

If you are driving from the South East, you will need to follow the A27, M27 and then the A31, before exiting onto the A338 that takes you towards Bournemouth. Then go ahead and take the exit towards Boscombe, where you will need to take the second exit at the roundabout into Kings Park Drive, and you should be able to see the stadium on the left hand side.

From the north, start by following the M6 motorway, before exiting onto the M42 in the direction of London, Warwick and Solihull. You will then need to take the exit situated at junction 3a, which will take you onto the M40.

Next, go ahead and leave the M40 at junction 9, before then taking the A31 / A34 exit. Once you have arrived at the Wendlebury Interchange, please take the 3rd exit onto the A34 towards Oxford / Newbury. Once at the roundabout, enter the M3 via the third exit. Then, follow the M27 and A31, exiting onto the A338 towards Bournemouth. Finally, take the exit towards Boscombe, where you go ahead and take the second exit at the roundabout, taking you onto Kings Park Drive. The stadium will be visible on your left hand side.

If you are driving to the Vitality Stadium from the south east, please go ahead and follow the A27, M27 and A31, where you will then take the exit onto the A338 towards Bournemouth. Then, please take the exit towards Boscombe, following the second exit at the roundabout into Kings Park Drive. The stadium is on the left.

Finally, from the south west, follow the A35 to the A338, and when you are on the A338, go ahead and take the available slip road leading onto the Springbourne Roundabout with signs saying Kings Park. Then, please take the third exit off the roundabout and at the fire station, where you need to stay in the left-hand lane and turn left onto Holdenhurst Road. Then, remain on the left before then going straight through at the traffic lights (with the Queens Park Pub on your right). Take the third exit at the small roundabout and into Kings Park.

How do I get to the Vitality Stadium by Train?

The two most ideal train stations to travel to when going to the Vitality Stadium are the Bournemouth Central Train Station and Pokesdown, with the latter the closest thanks to it being just a 15 minute walk away from the ground.

How do I get to the Vitality Stadium by Bus?

The bus services that you are advised to use are the M1/M2 More buses service that can be accessed from both the Pokesdown and central Bournemouth train stations.

What Bournemouth hospitality packages are available?

The Cherry Orchard hospitality package at AFC Bournemouth offers a premium matchday experience in a relaxed and stylish setting. Guests are welcomed with a complimentary drink before enjoying a delicious three-course meal, with a breakfast-themed option available for 12:30pm kick-offs. The package includes Sky TV access, dedicated waiting service, entertainment from the Matchday host, fully licensed bar facilities, and a matchday programme. Guests can also enjoy a 10% discount on pre-ordered bottles of wine, prosecco or champagne, along with tea, coffee and mini cakes. A selection of fine local and French cheeses served with chutney and savoury biscuits adds to the experience, while access to the exclusive restaurant after the match and a man-of-the-match interview (subject to media schedules) complete the day.

The Executive Boxes at AFC Bournemouth provide an exclusive and private hospitality experience with outstanding views of the pitch. Guests benefit from dedicated waiting service, fully licensed bar facilities, Sky TV, and a matchday programme. The package includes a finger buffet, tea and coffee available throughout the day, tea, coffee and mini cakes, plus a selection of fine local cheeses, chutney and savoury biscuits. A £500 drinks tab is also included, making the Executive Boxes ideal for entertaining clients, colleagues or guests in a premium matchday environment.

Are Bournemouth vs Sunderland tickets included with hospitality packages?

Yes. Official Bournemouth hospitality packages include match tickets as part of the hospitality experience. Guests receive premium seating with access to designated hospitality areas and package benefits.

What time do Bournemouth hospitality areas open before kick-off?

Hospitality facilities at the Vitality Stadium typically open about two and a half hours before kick-off and remain available after the final whistle, allowing guests to enjoy a complete VIP matchday experience before and after the game.

Is there a dress code for Bournemouth hospitality at the Vitality Stadium?

Bournemouth hospitality areas generally have a smart casual dress code. Specific dress requirements may vary by package.

Why choose hospitality for Bournemouth vs Sunderland?

Bournemouth vs Sunderland is expected to be a standout Premier League fixture of the 2026/27 season. Hospitality offers guests a premium, guaranteed matchday experience with excellent seating, exclusive lounge access, and premium service, making it ideal for corporate entertainment, networking, client hosting, and memorable occasions.

Bournemouth v Sunderland Hospitality Tickets & Packages
Priority Registration for the 2026/27 Premier League Campaign